Product Marketing Manager

We’re looking for a talented, adaptable Product Marketer to join our agile team driving awareness and adoption of our innovative HR solutions. This is not your typical product marketing role – you’ll need to embrace ambiguity and thrive in our fast-paced, strategic, and evolving start-up environment.

In addition to core product marketing responsibilities, this role will serve as a key driver of how Lattice brings AI solutions to market. You’ll shape our AI story, partner closely with Product to guide AI-led innovation, and ensure our customers and prospects understand the value, safety, and impact of Lattice’s AI-powered capabilities. Experience marketing AI products or working with AI technologies is heavily preferred.

The Pace: Rapid cycles and concurrent projects are the norm. Our work is high-impact and high-visibility. In a single week, you may contribute to a product launch, craft customer narratives, plan a webinar, and more. Flexibility is key.

The Impact: You’ll be a force multiplier, enabling Lattice’s global go-to-market team with compelling positioning, sales tools, and campaigns. Your work spans the full marketing lifecycle from insights to execution — including shaping and elevating Lattice’s AI positioning and go-to-market motion.

The Mindset: A hunger to learn, create, and drive impact. You easily pivot between strategic initiatives and managing deliverables. Collaboration is one of the keys to your success; you seek input from peers and cross-functional partners to improve your own work outputs.

If you crave a dynamic, collaborative environment where you can showcase and build on your product marketing talents across diverse initiatives – let’s talk.

What You Will Do

• Lead go-to-market strategy and launches for new products and features through compelling storytelling — with a special emphasis on Lattice’s AI capabilities

• Own and evolve Lattice’s AI positioning, messaging, and value narrative

• Plan and execute integrated marketing campaigns from insights through creative execution

• Conduct research to deeply understand buyers, market trends, and the competitive landscape, including rapidly evolving AI dynamics

• Develop positioning, messaging, and highly leveraged sales/enablement tools

• Analyze performance data to continually optimize marketing tactics and investment

• Showcase product marketing thought leadership through content development and presentations

• Collaborate cross-functionally across Product, Sales, and AI-focused teams to drive alignment and customer success

What You Will Bring to the Table

• 4+ years of B2B SaaS Product Marketing experience; AI or HR technology experience is a strong plus

• Demonstrated experience marketing AI products, working with AI technologies, or partnering closely with AI/ML product teams (preferred)

• Excellent written/verbal communication skills to convey complex value propositions

• Proven ability to work cross-functionally across a diverse range of teams

• Analytical and metrics-driven, comfortable digging into primary and secondary data to identify relevant insights

• Highly curious, eager to learn, and motivated by a growth mindset

• Passion and ability to work in a fast-paced, 0-to-1 environment

The estimated annual cash salary for this role is $121,000 - $151,500. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget, and Invest in Your People Fund

*Note on Pay Transparency:

Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.

Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law.