Product Marketing Manager
• Provides support to the cross-functional teams with the goal of successful GTM outcomes•• Researches, analyzes, and documents findings•• May coach and review the work of other team members•• Designs, delivers, and executes marketing and communication strategies•• Analyzes and assesses performance of marketing strategies and recommends improvements•• Models new product plans and routes to market, while accounting for required resources and payback •periods•• Establishes relationships with executive leaders to present product functionalities•• Drives the end-to-end planning processes and core priority settings•• Works with executive leadership to drive outcomes, align with business owners and stakeholders, •mitigate risk, and deliver value to internal and external customers•• Drives evolution of the business through simplification and transformation activities•• Develops and manages the positioning and messaging for product expansion strategies in new markets•• Identifies customer needs, oversees market research, and monitors market trends and competitive •landscapes•• Communicates the value proposition of products and develops tools to support the selling proc ess•• Monitors internal processes for efficiency and validity pre- and post-GTM•• Manages market person mapping and marketing intelligence•• Assists marketing programs that drive demand for products within their assigned markets•• Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products •to effectively position each product appropriately in the marketplace•• Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines•• Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape•• Interfaces with all partner-centric listening posts to gather input and communicate product strategies•• Assists with training material messaging and educational content•• Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
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Product Marketing Manager
• Provides support to the cross-functional teams with the goal of successful GTM outcomes•• Researches, analyzes, and documents findings•• May coach and review the work of other team members•• Designs, delivers, and executes marketing and communication strategies•• Analyzes and assesses performance of marketing strategies and recommends improvements•• Models new product plans and routes to market, while accounting for required resources and payback •periods•• Establishes relationships with executive leaders to present product functionalities•• Drives the end-to-end planning processes and core priority settings•• Works with executive leadership to drive outcomes, align with business owners and stakeholders, •mitigate risk, and deliver value to internal and external customers•• Drives evolution of the business through simplification and transformation activities•• Develops and manages the positioning and messaging for product expansion strategies in new markets•• Identifies customer needs, oversees market research, and monitors market trends and competitive •landscapes•• Communicates the value proposition of products and develops tools to support the selling proc ess•• Monitors internal processes for efficiency and validity pre- and post-GTM•• Manages market person mapping and marketing intelligence•• Assists marketing programs that drive demand for products within their assigned markets•• Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products •to effectively position each product appropriately in the marketplace•• Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines•• Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape•• Interfaces with all partner-centric listening posts to gather input and communicate product strategies•• Assists with training material messaging and educational content•• Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term