Product Manager - Buzz

We’re looking for an experienced Product Manager to join the Buzz team. Buzz is Figma’s new space for expressive, AI-powered creation helping designers, marketers, and brand teams generate, edit, and scale content directly inside Figma. As we expand from product design into the broader world of creative automation, this role will define how users go from idea → generated content → editable design → published asset.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Define and deliver the strategy for how Figma generates and scales creative assets through AI and automation

• Partner with engineering and design to ship experimental, high-impact features that unlock expressive design at scale

• Collaborate with broader cross-functional teams to shape workflows that connect content creation, optimization, and publishing

• Establish clear success metrics and feedback loops to measure asset quality, performance, and user satisfaction

• Help position Figma as the place where generative creativity becomes collaborative, editable, and brand-aligned

We'd love to hear from you if you have:

• 4+ years of experience as a full-time Product Manager, ideally in creative tools, AI, or marketing tech

• Experience building or integrating systems like DAMs, CMSs, or creative automation pipelines

• Strong product sense for balancing user creativity with scalable automation

• A track record of shipping high-quality products that blend technical complexity with delightful user experience

• Comfort navigating ambiguity, defining focus areas, and rallying cross-functional teams around a vision

• A deep curiosity about how AI can amplify human creativity, not replace it

While not required, it’s an added plus if you also have:

• Expertise using Figma’s products

• Hands-on experience working with generative AI models

• A background in creative automation

• Familiarity with how brand and design teams manage large-scale content operations across channels and markets

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.    

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information. 

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement.  Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):

$164,000—$294,000 USD