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Product Growth Manager

Welltech

Freelance / Contract
Spain, Cyprus, Ukraine, Poland
product marketing
google analytics
user experience
copywriting
leadership
Apply for this position

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We’re looking for a Product Growth / CRO Manager to help scale one of our leading health and fitness apps. You’ll be responsible for optimizing our existing web funnels and developing new ones that drive paid acquisition performance — with a primary focus on increasing conversion from landing to purchase.

This is a hands-on, data-driven role at the intersection of marketing, product, and analytics. You’ll generate hypotheses, design experiments, and translate insights into measurable business growth.

Challenges you'll meet

  • Analyze user behavior and funnel data to identify conversion bottlenecks and opportunities

  • Generate and prioritize hypotheses to improve web purchase conversion rate

  • Plan, execute, and analyze A/B and multivariate tests from landing to checkout

  • Collaborate closely with user acquisition, creative, analytics, and engineering teams to launch new funnels for different audiences and traffic sources

  • Contribute to a culture of experimentation by documenting insights and sharing best practices

  • Partner with design & copywriting to refine messaging, copy, and layout for clarity and impact

Your professional qualities

  • 3+ years of experience in growth marketing, product marketing, or CRO for B2C digital products

  • Proven track record of improving conversion rates through experimentation

  • Strong grasp of user psychology, UX principles, and experimentation frameworks

  • Proficiency with analytics and BI tools such as Google Analytics, Amplitude, Tableau

  • Ability to structure clear requirements for designers and developers

  • Excellent written and spoken English (upper-intermediate or higher)

Will be a plus

  • Experience with health and fitness products, quiz-based funnels and/or subscription-based products

  • Understanding of paid acquisition mechanics (Meta, Google, TikTok)

  • Experience with Midjourney and other AI tools

  • Copywriting skills

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Business case --> ⭕️ Meet the Leadership team

Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro

Apply for this position
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About the job

Freelance / Contract
Spain, Cyprus, Ukraine, Poland
Posted 12 hours ago
product marketing
google analytics
user experience
copywriting
leadership

Apply for this position

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Product Growth Manager

Welltech

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We’re looking for a Product Growth / CRO Manager to help scale one of our leading health and fitness apps. You’ll be responsible for optimizing our existing web funnels and developing new ones that drive paid acquisition performance — with a primary focus on increasing conversion from landing to purchase.

This is a hands-on, data-driven role at the intersection of marketing, product, and analytics. You’ll generate hypotheses, design experiments, and translate insights into measurable business growth.

Challenges you'll meet

  • Analyze user behavior and funnel data to identify conversion bottlenecks and opportunities

  • Generate and prioritize hypotheses to improve web purchase conversion rate

  • Plan, execute, and analyze A/B and multivariate tests from landing to checkout

  • Collaborate closely with user acquisition, creative, analytics, and engineering teams to launch new funnels for different audiences and traffic sources

  • Contribute to a culture of experimentation by documenting insights and sharing best practices

  • Partner with design & copywriting to refine messaging, copy, and layout for clarity and impact

Your professional qualities

  • 3+ years of experience in growth marketing, product marketing, or CRO for B2C digital products

  • Proven track record of improving conversion rates through experimentation

  • Strong grasp of user psychology, UX principles, and experimentation frameworks

  • Proficiency with analytics and BI tools such as Google Analytics, Amplitude, Tableau

  • Ability to structure clear requirements for designers and developers

  • Excellent written and spoken English (upper-intermediate or higher)

Will be a plus

  • Experience with health and fitness products, quiz-based funnels and/or subscription-based products

  • Understanding of paid acquisition mechanics (Meta, Google, TikTok)

  • Experience with Midjourney and other AI tools

  • Copywriting skills

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Business case --> ⭕️ Meet the Leadership team

Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/

Yoga-Go — https://yoga-go.io/

WalkFit - http://walkfit.pro

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