Product Growth Manager
🚀 Who Are We?
Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.
Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.
What We're Looking For
We’re looking for a Product Growth / CRO Manager to help scale one of our leading health and fitness apps. You’ll be responsible for optimizing our existing web funnels and developing new ones that drive paid acquisition performance — with a primary focus on increasing conversion from landing to purchase.
This is a hands-on, data-driven role at the intersection of marketing, product, and analytics. You’ll generate hypotheses, design experiments, and translate insights into measurable business growth.
Challenges you'll meet
Analyze user behavior and funnel data to identify conversion bottlenecks and opportunities
Generate and prioritize hypotheses to improve web purchase conversion rate
Plan, execute, and analyze A/B and multivariate tests from landing to checkout
Collaborate closely with user acquisition, creative, analytics, and engineering teams to launch new funnels for different audiences and traffic sources
Contribute to a culture of experimentation by documenting insights and sharing best practices
Partner with design & copywriting to refine messaging, copy, and layout for clarity and impact
Your professional qualities
3+ years of experience in growth marketing, product marketing, or CRO for B2C digital products
Proven track record of improving conversion rates through experimentation
Strong grasp of user psychology, UX principles, and experimentation frameworks
Proficiency with analytics and BI tools such as Google Analytics, Amplitude, Tableau
Ability to structure clear requirements for designers and developers
Excellent written and spoken English (upper-intermediate or higher)
Will be a plus
Experience with health and fitness products, quiz-based funnels and/or subscription-based products
Understanding of paid acquisition mechanics (Meta, Google, TikTok)
Experience with Midjourney and other AI tools
Copywriting skills
Candidate journey
â•️ Recruiter call --> â•️ Meet a team member --> â•️ Skills assessment--> â•️ Business case --> â•️ Meet the Leadership team
Why You’ll Love Being Part of Welltech:
Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check out some of our products
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro
About the job
Apply for this position
Product Growth Manager
🚀 Who Are We?
Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.
Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.
What We're Looking For
We’re looking for a Product Growth / CRO Manager to help scale one of our leading health and fitness apps. You’ll be responsible for optimizing our existing web funnels and developing new ones that drive paid acquisition performance — with a primary focus on increasing conversion from landing to purchase.
This is a hands-on, data-driven role at the intersection of marketing, product, and analytics. You’ll generate hypotheses, design experiments, and translate insights into measurable business growth.
Challenges you'll meet
Analyze user behavior and funnel data to identify conversion bottlenecks and opportunities
Generate and prioritize hypotheses to improve web purchase conversion rate
Plan, execute, and analyze A/B and multivariate tests from landing to checkout
Collaborate closely with user acquisition, creative, analytics, and engineering teams to launch new funnels for different audiences and traffic sources
Contribute to a culture of experimentation by documenting insights and sharing best practices
Partner with design & copywriting to refine messaging, copy, and layout for clarity and impact
Your professional qualities
3+ years of experience in growth marketing, product marketing, or CRO for B2C digital products
Proven track record of improving conversion rates through experimentation
Strong grasp of user psychology, UX principles, and experimentation frameworks
Proficiency with analytics and BI tools such as Google Analytics, Amplitude, Tableau
Ability to structure clear requirements for designers and developers
Excellent written and spoken English (upper-intermediate or higher)
Will be a plus
Experience with health and fitness products, quiz-based funnels and/or subscription-based products
Understanding of paid acquisition mechanics (Meta, Google, TikTok)
Experience with Midjourney and other AI tools
Copywriting skills
Candidate journey
â•️ Recruiter call --> â•️ Meet a team member --> â•️ Skills assessment--> â•️ Business case --> â•️ Meet the Leadership team
Why You’ll Love Being Part of Welltech:
Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check out some of our products
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro
