Product Engagement Manager

Job Summary

Reporting to the Director of Product Engagement, you will work within our broader 50+ person product, design, and engineering team. We avoid harsh boundaries in our collective work to build a product our customers love. The Product Engagement team combines data, ideas, and experimentation to deploy a range of tactics that drive usage of Tines.

While we offer lots of flexibility between office and remote work, regular meet-ups are important, so being in Ireland (and available to travel to our Dublin office regularly) is preferred.

In this new role as Product Engagement Manager, your craft will be product content. You’ll drive usage of Tines across multiple surfaces and formats, and you’ll keep our help centre alive, current, and AI-ready.

Your content will evolve in lockstep with our product, ensuring both customers and AI systems always get accurate, high-quality guidance. All product releases, experiments, and customer feedback feed into our content system.

What you will be doing:

• Create and maintain help-centre content.

• Produce in-product help, onboarding materials, in-app messages, lifecycle emails, and video scripts. 

• Translate technical functionality, positioning messaging, and product updates into AI-friendly, user-focused content.

• Build and maintain a knowledge base that avoids content decay through regular audits, optimisations, and republishing. 

• Develop systems for content creation and reuse, experiment with different communication styles, and make decisions rooted in both empathy for the user and data-driven insights.

• Write prompts, training text, and structured content so AI systems can surface accurate, helpful answers.

• Collaborate with customer success engineers to scale their knowledge for a self-serve audience. 

• Collaborate with AI engineers, designers, and product managers to develop a style guide for both human and AI readability.

• Establish reactive feedback loops where AI queries and support insights continuously inform and improve documentation quality.

• Partner with our Sales, Success and Support teams to identify underperforming content and improve it for greater product adoption.

You’ll operate with a high degree of independence, shipping high-quality work daily that shapes how customers experience Tines. This role is about clarity, accuracy, and growth. By ensuring our self-serve content is always current and engaging, you’ll directly impact product activation, expansion, and renewal.

What you bring with you:

Experience

• Ideally, you’ve built workflows in Tines before, or in a similar automation/orchestration platform, and you understand deeply how users of various technical abilities get value from Tines.

• You have 5 years experience working in a software company working in marketing, support, product, or growth teams. 

• You’re capable of writing best-practice guides, intricate how-to documentation, and detailed onboarding materials that resonate with developers, security engineers, and operations teams. You have prior experience writing technical product documentation / API docs, help-centre content, or similar materials.

• You can connect with a technical audience, understand their use cases, and produce resources that help them succeed.

Communication

• You could be described as a ‘content generalist’. You can shift seamlessly between technical precision and approachable, human-centered writing, making even the most complex topics feel accessible and engaging. You’ve written for different audiences, across multiple formats, sometimes highly technical, sometimes business or marketing focused, and you can adjust your style accordingly.

• Unsurprisingly, you’re an outstanding communicator both verbally and visually. 

• You can explain, persuade, and collaborate effectively across disciplines.

Technical understanding & problem-solving

• You’re comfortable reading and understanding API documentation, product specifications, and engineering notes.

• You can translate complex, technical concepts into simple, human language without losing accuracy.

• You have curiosity and acumen for software, tools, and automation, and you enjoy experimenting with new ways to explain or demonstrate them.

Ownership mentality

• You take full responsibility for the words you ship, from accuracy to clarity to tone.

• You thrive in an environment where you can operate autonomously and are confident making decisions about content quality and consistency.

• You have exceptional attention to detail and a high standard for quality.

Ambition

• You’re eager to make a significant impact, bringing content excellence to a world-class product team.

• You see this role as an opportunity to grow both your craft and your influence within a product organisation.

Target Annual Compensation: €84,000 - €90,000 annually

For Irish roles: Please note we can only consider applicants who are entitled to work permanently in Ireland for this position.

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