Principal Product Marketing Manager - Growth
Role Description
Dropbox is hiring a Principal Product Marketing Manager to independently own end-to-end growth for Dropbox Core. You’ll set the strategy and drive hands-on execution across product, packaging/paywalls, and channels—to turn trials into long-term, paying usage.
You’ll define who we win with and why, design habit-first onboarding and lifecycle programs, and partner closely with Growth PM, Engineering, Design and PMM teams to ship fast, measurable experiments. You’ll use research and funnel data to choose bold bests, back them with clear messaging, and clean instrumentation, and protect trust with sensible guardrails.
Success means meaningful lifts in TPCR, D7/30 retention, feature adoption, and multi-product attach—and leaving behind a repeatable growth system that compounds. This high-visibility role calls for an autonomous builder-storyteller who writes crisp copy, reads the metrics, explains trade-offs to execs, and moves fast with judgement.
Responsibilities
Serve as the growth PMM lead for Dropbox Core, partnering directly with Product, Design, Engineering, and Data Science to set the growth thesis & KPIs.
Own the funnel narrative (ICPs, jobs, value props), and the story that carries users from awareness → Aha → habit → expansion.
Build habit-first onboarding & lifecycle (web, in-product, email/push) with role-aware messaging (admin vs. member).
Run experimentation end-to-end: Hypotheses, instrumentation, A/B/n design, reads, and scale/no-scale calls with PM.
Drive expansion & monetization: Upgrade paths, over-quota journeys, multi-product attach; propose/paywall & packaging tests with P&P PMM.
Internationalize & integrate: adapt programs for target geos; ship plays that activate value.
Stitch GTM: create a single plan that coordinates paid, LCM, prompts, and web surfaces; set cadences and DRIs.
Insight to roadmap: synthesize market/win-loss/qual+quant signals into clear asks for PM and design.
Collaboration & decision rights (with PM):
PMM owns who/why/story, onboarding/lifecycle, funnel KPIs, hypotheses, and comms.
PM owns product changes, build/flags, rollout mechanics.
Shared: prioritization, guardrails, and scale decisions grounded in metrics.
Requirements
7+ years in PMM/Growth for B2B SaaS or high-volume productivity; 3+ years owning a self-serve/PLG funnel end-to-end.
Proven impact: Shipped programs that lifted TPCR, D7/D30 retention, attach/upsell, and/or ARPU—with crisp readouts.
Autonomous operator: Sets growth thesis and personally drives strategy → experiments → scale with PM/Eng/Design.
Experiment fluency: Hypothesis design, causal thinking, and clear decision docs.
Data literacy: Comfort with dashboards and defining metrics, not just reading them.
Lifecycle & onboarding: Designed multi-surface programs (in-product prompts, web, email) with admin/member specificity.
Positioning & copy excellence: Sharp value props, UX/lifecycle copy, and exec-ready narratives and readouts.
Packaging/paywalls: partnered on plan framing, upgrade paths, and pricing tests that grow revenue without harming retention.
Cross-functional influence: Experience running growth cadences with PM, Eng, Design, Data, and IM/Web. Align DRIs and trade-offs.
Preferred Qualifications
Domain depth in file sync & share, collaboration, or workflow SaaS; PLG and sales-assist experience.
AI feature marketing (attaching to core workflows; educating on value/limits).
Shipped reverse trials, plan/packaging refreshes, or paywall migrations at scale.
Built programs for sharing/permissions clarity, over-quota monetization, or multi-product attach.
Portfolio with 3–5 experiment readouts and lifecycle assets (before→after, impact, scale plan).
Led pods or mentored PMMs; influence at Director/VP level.
Globalization/localization and accessibility-minded writing; external storytelling a plus.
Bachelor’s degree in Marketing, Business, Communications, or related field (advanced degree a plus).
Compensation
Canada Pay Range
$168,300—$227,700 CAD
About the job
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Principal Product Marketing Manager - Growth
Role Description
Dropbox is hiring a Principal Product Marketing Manager to independently own end-to-end growth for Dropbox Core. You’ll set the strategy and drive hands-on execution across product, packaging/paywalls, and channels—to turn trials into long-term, paying usage.
You’ll define who we win with and why, design habit-first onboarding and lifecycle programs, and partner closely with Growth PM, Engineering, Design and PMM teams to ship fast, measurable experiments. You’ll use research and funnel data to choose bold bests, back them with clear messaging, and clean instrumentation, and protect trust with sensible guardrails.
Success means meaningful lifts in TPCR, D7/30 retention, feature adoption, and multi-product attach—and leaving behind a repeatable growth system that compounds. This high-visibility role calls for an autonomous builder-storyteller who writes crisp copy, reads the metrics, explains trade-offs to execs, and moves fast with judgement.
Responsibilities
Serve as the growth PMM lead for Dropbox Core, partnering directly with Product, Design, Engineering, and Data Science to set the growth thesis & KPIs.
Own the funnel narrative (ICPs, jobs, value props), and the story that carries users from awareness → Aha → habit → expansion.
Build habit-first onboarding & lifecycle (web, in-product, email/push) with role-aware messaging (admin vs. member).
Run experimentation end-to-end: Hypotheses, instrumentation, A/B/n design, reads, and scale/no-scale calls with PM.
Drive expansion & monetization: Upgrade paths, over-quota journeys, multi-product attach; propose/paywall & packaging tests with P&P PMM.
Internationalize & integrate: adapt programs for target geos; ship plays that activate value.
Stitch GTM: create a single plan that coordinates paid, LCM, prompts, and web surfaces; set cadences and DRIs.
Insight to roadmap: synthesize market/win-loss/qual+quant signals into clear asks for PM and design.
Collaboration & decision rights (with PM):
PMM owns who/why/story, onboarding/lifecycle, funnel KPIs, hypotheses, and comms.
PM owns product changes, build/flags, rollout mechanics.
Shared: prioritization, guardrails, and scale decisions grounded in metrics.
Requirements
7+ years in PMM/Growth for B2B SaaS or high-volume productivity; 3+ years owning a self-serve/PLG funnel end-to-end.
Proven impact: Shipped programs that lifted TPCR, D7/D30 retention, attach/upsell, and/or ARPU—with crisp readouts.
Autonomous operator: Sets growth thesis and personally drives strategy → experiments → scale with PM/Eng/Design.
Experiment fluency: Hypothesis design, causal thinking, and clear decision docs.
Data literacy: Comfort with dashboards and defining metrics, not just reading them.
Lifecycle & onboarding: Designed multi-surface programs (in-product prompts, web, email) with admin/member specificity.
Positioning & copy excellence: Sharp value props, UX/lifecycle copy, and exec-ready narratives and readouts.
Packaging/paywalls: partnered on plan framing, upgrade paths, and pricing tests that grow revenue without harming retention.
Cross-functional influence: Experience running growth cadences with PM, Eng, Design, Data, and IM/Web. Align DRIs and trade-offs.
Preferred Qualifications
Domain depth in file sync & share, collaboration, or workflow SaaS; PLG and sales-assist experience.
AI feature marketing (attaching to core workflows; educating on value/limits).
Shipped reverse trials, plan/packaging refreshes, or paywall migrations at scale.
Built programs for sharing/permissions clarity, over-quota monetization, or multi-product attach.
Portfolio with 3–5 experiment readouts and lifecycle assets (before→after, impact, scale plan).
Led pods or mentored PMMs; influence at Director/VP level.
Globalization/localization and accessibility-minded writing; external storytelling a plus.
Bachelor’s degree in Marketing, Business, Communications, or related field (advanced degree a plus).
Compensation
Canada Pay Range
$168,300—$227,700 CAD