Performance Marketing Lead
Your Impact
We’re seeking an ambitious, highly analytical, and growth/metrics-obsessed Performance Marketing Lead. You’ll take full ownership of driving rapid user growth through rigorous experimentation, data-driven decision-making, and technical marketing innovation.
You’ll partner closely with product, engineering, and PR teams to define and execute Inworld’s performance marketing strategy, setting measurable goals, rolling up your sleeves to execute campaigns end-to-end, and analyzing performance rigorously.
Inworld is breaking new ground in a product category without a playbook. It's an environment where ambiguity is the norm, and we value individuals who thrive in uncertainty. You'll be in a constant cycle of experimentation, learning, and growth.
What you’ll do
Channel management: Plan, manage and scale multiple marketing channels (paid search, social, etc.). Implement A/B testing frameworks, creative experimentation, and audience segmentation strategies to drive growth and optimize cost.
Metric ownership: Direct accountability for key performance metrics including CAC, LTV, conversion rates, revenue, and traffic growth, among others.
Analytics & optimization: Leverage analytics, attribution, and rigorous testing frameworks to continuously optimize spend and performance across all channels.
Technical marketing infrastructure: Manage and optimize the marketing tech stack, identifying and leveraging emerging technical/AI tools to enhance campaign targeting, personalization, and ROI.
SEO & organic growth initiatives: Lead and execute strategic SEO initiatives, content optimization, and technical site enhancements to sustainably grow visibility and inbound traffic.
Reporting & insights: Regularly analyze campaign performance, provide insightful reporting, and rapidly iterate on recommendations to maximize growth and ROI.
Cross-functional collaboration: Closely partner with product, engineering, and creative teams to optimize the customer journey, landing pages, and messaging.
What you’ll bring
BA/BS degree or higher; technical degrees and backgrounds a plus.
Proven record of managing and rapidly scaling paid media campaigns across major platforms.
Deep understanding of analytics, attribution, and growth frameworks with expertise in marketing automation platforms, CRM, and analytics tools.
Demonstrated ability to use rigorous A/B testing, experimentation, and funnel optimization to drive rapid growth.
High technical fluency, with strong ability to influence and communicate directly with engineers on technical topics, ideally within the AI & ML space.
Experience in driving rapid growth through innovative and unconventional marketing strategies.
Experience with, and enthusiasm for, utilizing AI tools to significantly boost productivity by automating marketing processes and optimizing campaign execution.
In-office location: Mountain View, CA, United States.
Remote location: United States.
The United States base salary range for this full-time position is between $160,000 - $250,000 + bonus + equity + benefits. Your recruiter can share more about the specific salary range for your targeted location during the hiring process.
About the job
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Performance Marketing Lead
Your Impact
We’re seeking an ambitious, highly analytical, and growth/metrics-obsessed Performance Marketing Lead. You’ll take full ownership of driving rapid user growth through rigorous experimentation, data-driven decision-making, and technical marketing innovation.
You’ll partner closely with product, engineering, and PR teams to define and execute Inworld’s performance marketing strategy, setting measurable goals, rolling up your sleeves to execute campaigns end-to-end, and analyzing performance rigorously.
Inworld is breaking new ground in a product category without a playbook. It's an environment where ambiguity is the norm, and we value individuals who thrive in uncertainty. You'll be in a constant cycle of experimentation, learning, and growth.
What you’ll do
Channel management: Plan, manage and scale multiple marketing channels (paid search, social, etc.). Implement A/B testing frameworks, creative experimentation, and audience segmentation strategies to drive growth and optimize cost.
Metric ownership: Direct accountability for key performance metrics including CAC, LTV, conversion rates, revenue, and traffic growth, among others.
Analytics & optimization: Leverage analytics, attribution, and rigorous testing frameworks to continuously optimize spend and performance across all channels.
Technical marketing infrastructure: Manage and optimize the marketing tech stack, identifying and leveraging emerging technical/AI tools to enhance campaign targeting, personalization, and ROI.
SEO & organic growth initiatives: Lead and execute strategic SEO initiatives, content optimization, and technical site enhancements to sustainably grow visibility and inbound traffic.
Reporting & insights: Regularly analyze campaign performance, provide insightful reporting, and rapidly iterate on recommendations to maximize growth and ROI.
Cross-functional collaboration: Closely partner with product, engineering, and creative teams to optimize the customer journey, landing pages, and messaging.
What you’ll bring
BA/BS degree or higher; technical degrees and backgrounds a plus.
Proven record of managing and rapidly scaling paid media campaigns across major platforms.
Deep understanding of analytics, attribution, and growth frameworks with expertise in marketing automation platforms, CRM, and analytics tools.
Demonstrated ability to use rigorous A/B testing, experimentation, and funnel optimization to drive rapid growth.
High technical fluency, with strong ability to influence and communicate directly with engineers on technical topics, ideally within the AI & ML space.
Experience in driving rapid growth through innovative and unconventional marketing strategies.
Experience with, and enthusiasm for, utilizing AI tools to significantly boost productivity by automating marketing processes and optimizing campaign execution.
In-office location: Mountain View, CA, United States.
Remote location: United States.
The United States base salary range for this full-time position is between $160,000 - $250,000 + bonus + equity + benefits. Your recruiter can share more about the specific salary range for your targeted location during the hiring process.