Partner Marketing Lead

Affirm is looking for a passionate Partner Marketing Lead to support cross-channel campaigns with merchants and drive business results. You will execute full-funnel marketing campaigns with Affirm merchants that align with our shared marketing goals and objectives.

You'll work closely with external and internal cross-functional teams including Client Success, Communications, Brand and Creative, Growth and Consumer Marketing, Sales, and Legal and Compliance to ideate, plan, and deliver impactful campaigns intended to drive brand awareness, new user acquisition, repeat usage, loan origination, and increase life-time value. You should feel comfortable thinking across several different industries including fashion, home, travel, lifestyle and omnichannel retail. And, be equipped to build strong, long-term relationships with marketing counterparts.

What you’ll do

• Support development and lead execution on a wide range of full-funnel co-marketing campaigns across verticals and marketing channels. From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally.

• Partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state.

• Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners. 

• Nurture marketing relationships with a select set of merchant partners, leading marketing strategy, planning, and execution of campaigns to drive growth for Affirm and partners.

• Help identify campaign targets driven by business goals focused on acquisition, engagement and loan origination.

• Work closely with the Brand & Creative team and external agencies to create and develop campaign creative and content assets.

• Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more.

• Leverage industry knowledge and research to develop vertical-specific marketing strategies and plans that drive business goals. 

• Manage merchant selection process cross-functionally to support integrated marketing moments and campaigns.

What we look for

• At least 6+ years in Partner, Brand or Product Marketing experience

• Experience working with partners to co-develop plans and launch marketing programs across multiple media channels.

• Analytical thinking and data oriented. Focus on performance metrics to build high performing campaigns that deliver results.

• Excellent interpersonal and communication skills to work effectively cross-functionally.

• Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results.

• Motivated self-starter always looking to share acquired knowledge with others.

• Experience working with online retail, merchandising, and customer acquisition.

• Understanding of cross-media strategy, planning and measurement.

• Experience writing creative briefs, testing creative and adapting based on insights.

• Background using both brand marketing and performance analytics to continuously optimize.

• Understand the media landscape with paid media experience preferred.

• In-store marketing experience is a plus