Marketing Operations Lead - Community Lifecycle

We are looking for a Senior Lifecycle Operations Lead to join our Community Growth team. This is a highly cross-functional role that will involve working with Product, Engineering, IT, Legal and Community.

Community Lifecycle is a newer function for Reddit, and this role will be instrumental in optimizing our community growth funnel. This role will focus on defining and building automated workflows and interventions for every stage of a community’s journey, ensuring the team’s impact scales. 

Location: Remote-US

Responsibilities:

• Own & Execute Scaled Tooling Community Growth Roadmap: Lead the design and execution of the Community Growth Funnel roadmap, identifying the necessary technical infrastructure, data signals, and automated workflows to unlock community health and growth.

• Build Scaled Channel Operations: Partner closely with Product, Engineering, and Data Science teams to build the technical foundation of diversified channels. This includes making channel requests and building technical roadmaps.

• Signal Optimization: Work closely with Data Science to refine community health signals, pinpoint opportunities, and eliminate gaps in the community's journey.

• Drive Channel Strategy: Define and drive comprehensive strategic vision for email, push notifications, and app channels aligned with Reddit’s community growth goals and targets 

What you’ll do:

• Serve as the owner and admin of our Community HubSpot tooling, overseeing data piping, workflow strategies, and campaign health, and more

• Partner with Analytics, Community, IT, and product to optimize all community marketing tools and systems - internal and external 

• Own technical side contact management, including list health, data cleanliness, list imports, and form embeds

• Evaluate tooling agency partners, and source potential partners

• Map the entire internal and external channel slate, identifying largest opportunities 

• Build and own the roadmap for tooling improvements across third-party and internal tooling 

• Ensure seamless coordination across multiple stakeholders on infrastructure projects, with no major disruptions

• Own multi-channel content calendar across community initiatives 

• Manage the tooling and infrastructure needed to support community marketing campaigns, from setup to post-launch

• Work closely with channel marketers to support in meeting campaign objectives

Ideal Profile:

• Systems thinker that can build 0 to 1

• Experience with infrastructure buildout and internal tooling 

• You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives

• Data driven, with experience establishing metrics 

• Proven, autonomously-driven operational impact with escalating responsibility in a marketing or community marketing function 

• Experience working within a variety of CRMs and ESPs (HubSpot experience a bonus)

• Self starter with a bias towards execution

Qualifications:

• 6+ years of experience in marketing operations, marketing technology, or a related field, with expertise in HubSpot management and automation 

• Proven ability to build and manage workflows, nurture strategies, and lead/contact routing systems

• Strong understanding of marketing best practices and processes, with a focus on data cleanliness and accuracy

• Experience with HubSpot, Hex, Google Analytics, or similar tools 

• Strong analytical and problem solving skills, with the ability to optimize MarTech systems for business impact

• Excellent communication and collaboration skills, with experience partnering across teams like DS, Product, IT, Legal

• Proactive and results-oriented mindset with the ability to drive projects from start to finish.

• Familiarity with Reddit’s community culture, user trends, and behaviors

Benefits:

• Comprehensive Healthcare Benefits and Income Replacement Programs

• 401k with Employer Match

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

• Family Planning Support

• Gender-Affirming Care

• Mental Health & Coaching Benefits

• Flexible Vacation & Paid Volunteer Time Off

• Generous Paid Parental Leave 

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:

$143,600—$201,000 USD