Marketing Automation Manager
Job Description
We’re looking for a highly-talented Marketing Automation Manager to join Procore’s Customer Lifecycle team and build out complex end-to-end Adoption, Cross Sell, and Product Lifecycle journeys in our Braze platform. In this role, you’ll be responsible for working with highly cross functional teams from across the business to design integrated Customer Journeys that leverage real time data, ML predictive models, dynamic personalization, and AI tool integrations that are all aimed at driving significant impact on bottom line business metrics such as Churn, Expansion, Adoption, CLV and Cost to Serve.
As a Marketing Automation Manager, you’ll partner with teams across marketing, CS, Product, and engineering to find creative, data-driven ways to test and iterate our way towards a highly effective Customer Experience. This will require you to gain a working knowledge of Procore’s data and processes beyond just Braze. You will need to be able to scope data integrations with 3rd party platforms, including custom integrations when a pre-built connector does not exist.
This position reports into the Director of Customer Lifecycle Marketing and will be based in any of our U.S. or Canadian offices or work remotely from those regions. We’re looking for someone to join us immediately.
What you’ll do:
Own and manage Procore’s Braze platform at an operational level (eg programs, campaigns, and data integrations)
Work closely with our data and engineering teams to understand the source, nuance and use cases for our custom data integrations and CDP.
Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns.
Collaborate with our Analytics teams to ensure that all Marketing campaigns are tagged appropriately and passing the correct data back to our CDP for analysis.
Work with other Technology leaders and teams across Procore to find opportunities to integrate our MarTech in better, smarter ways.
Suggest new technologies or workflows to integrate AI and other platforms into our work. Help design and manage pilot programs and evaluations of these new ideas.
Support regional teams as our global Braze leader with guidance, training, and ‘Campaigns in a Box’.
What we’re looking for:
6+ years of proven work experience in marketing automation, customer lifecycle, or similar role (preferably in a B2B SaaS environment).
Expertise in the Braze platform and experience working with In-App messages, Content Catalogs, Content Cards, Behavioural-driven campaign triggers, dynamic content using Liquid logic, and setting up A/B testing groups.
Bachelor’s degree preferred or equivalent work experience required. For example: Experience in the end-to-end design, development and management of global marketing programs, strategies and/or processes.
Experience either working at a Marketing Automation agency, or managing an agency from the client perspective.
An analytic mindset and skills to measure performance with a data-driven approach to decision making.
A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omni-channel campaigns.
Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness.
Demonstrated interpersonal skills, ability to build strong relationships and partner across teams.
About Us
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.
Perks & Benefits
You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.
Additional Information
Base Pay Range $114,400 - $157,300. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Perks & Benefits
At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.
About Us
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.
If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.
Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.
For Los Angeles County (unincorporated) Candidates:
Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.
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Marketing Automation Manager
Job Description
We’re looking for a highly-talented Marketing Automation Manager to join Procore’s Customer Lifecycle team and build out complex end-to-end Adoption, Cross Sell, and Product Lifecycle journeys in our Braze platform. In this role, you’ll be responsible for working with highly cross functional teams from across the business to design integrated Customer Journeys that leverage real time data, ML predictive models, dynamic personalization, and AI tool integrations that are all aimed at driving significant impact on bottom line business metrics such as Churn, Expansion, Adoption, CLV and Cost to Serve.
As a Marketing Automation Manager, you’ll partner with teams across marketing, CS, Product, and engineering to find creative, data-driven ways to test and iterate our way towards a highly effective Customer Experience. This will require you to gain a working knowledge of Procore’s data and processes beyond just Braze. You will need to be able to scope data integrations with 3rd party platforms, including custom integrations when a pre-built connector does not exist.
This position reports into the Director of Customer Lifecycle Marketing and will be based in any of our U.S. or Canadian offices or work remotely from those regions. We’re looking for someone to join us immediately.
What you’ll do:
Own and manage Procore’s Braze platform at an operational level (eg programs, campaigns, and data integrations)
Work closely with our data and engineering teams to understand the source, nuance and use cases for our custom data integrations and CDP.
Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns.
Collaborate with our Analytics teams to ensure that all Marketing campaigns are tagged appropriately and passing the correct data back to our CDP for analysis.
Work with other Technology leaders and teams across Procore to find opportunities to integrate our MarTech in better, smarter ways.
Suggest new technologies or workflows to integrate AI and other platforms into our work. Help design and manage pilot programs and evaluations of these new ideas.
Support regional teams as our global Braze leader with guidance, training, and ‘Campaigns in a Box’.
What we’re looking for:
6+ years of proven work experience in marketing automation, customer lifecycle, or similar role (preferably in a B2B SaaS environment).
Expertise in the Braze platform and experience working with In-App messages, Content Catalogs, Content Cards, Behavioural-driven campaign triggers, dynamic content using Liquid logic, and setting up A/B testing groups.
Bachelor’s degree preferred or equivalent work experience required. For example: Experience in the end-to-end design, development and management of global marketing programs, strategies and/or processes.
Experience either working at a Marketing Automation agency, or managing an agency from the client perspective.
An analytic mindset and skills to measure performance with a data-driven approach to decision making.
A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omni-channel campaigns.
Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness.
Demonstrated interpersonal skills, ability to build strong relationships and partner across teams.
About Us
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.
Perks & Benefits
You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: generous paid vacation, employee stock purchase plan, enrichment and development programs, and friends and family events.
Additional Information
Base Pay Range $114,400 - $157,300. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Perks & Benefits
At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.
About Us
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.
If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.
Alternative methods of applying for employment are available to individuals unable to submit an application through this site because of a disability. Contact our benefits team here to discuss reasonable accommodations.
For Los Angeles County (unincorporated) Candidates:
Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.