Marketer - Unowned Communities

POS-30507

Are you passionate about building communities through a modern community everywhere approach? Are you deeply familiar with the nuances of community platforms like Reddit and passionate about cultivating genuine, trust-based relationships with community members? Do you excel at balancing proactive engagement with data-driven strategy and operational execution? If so, you may be the perfect fit for this role.

As part of the HubSpot Community team, you will be a primary steward of HubSpot’s presence and engagement across key third-party platforms, with a significant emphasis on Reddit. Your core mission is to foster and scale a positive, helpful, and transparent presence, driving authentic connections and ensuring conversations include up to date product information.

This role requires someone who understands the human-first approach required to succeed in independent communities and can build scalable processes to support contributor growth and create a world class community experience regardless of platform.

What You'll Get To Do

• Steer the Reddit Strategy & Execution: Play a key role in the strategy for HubSpot’s engagement on Reddit, specifically taking responsibility for the direct community management and moderation of r/hubspot, ensuring it remains a valuable and compliant resource.

• Drive Unowned Community Engagement: Actively listen, monitor, and respond to conversations across target communities to provide value, accurate product information, and human-first connection.

• Proactively Cultivate Influence: Strategically initiate discussions, run relevant community campaigns (e.g., AMAs), and cultivate relationships with influential users and community managers.

• Develop the Community Champions Network: Champion an advocacy-first approach to building, managing, and retaining a loyal network of advocates and power users in unowned communities, ensuring this program is seamlessly integrated into the broader advocacy strategy.

• Content Curation & Creation: Collaborate with internal content teams to create and curate relevant content tailored for consumption within specific third-party communities, ensuring it aligns with platform norms (e.g., non-promotional, high-value).

• Mentorship & Internal Enablement: Mentor internal volunteers, helping them become knowledgeable and effective Reddit super users who can contribute authentically to community discussions.

• Social Listening & Escalation: Conduct daily social listening to identify emerging trends, address negative sentiment proactively, and flag urgent product, company, or brand escalations to relevant internal teams across HubSpot.

• Measure & Optimize: Track key metrics related to sentiment, engagement, response time, and champion growth to measure the program's effectiveness and make data-driven recommendations.

What We're Looking For

• Expertise in Third-Party Community Dynamics: Proven, deep familiarity with the inner workings and cultural norms of platforms like Reddit, with a demonstrated track record of successful engagement in unowned spaces.

• Community Management Experience: History of developing, managing, and moderating online communities, preferably for a B2B SaaS or technology company.

• Focus on Trust and Value: Ability to facilitate human-first connections, leading with trust, transparency, and value rather than overtly promotional tactics.

• Operational Excellence: Relish taking complex and ambiguous operational challenges (like scaling community response or internal mentorship) and bringing them structure and consistency.

• Data-Driven Approach: Highly proactive in identifying insights from community activity (social listening data) and translating those insights into actionable strategies.

• Cross-Functional Collaboration: Proven ability to drive impact across multiple internal teams (e.g., Marketing, Product, Support) by effectively communicating the voice and needs of the external community.

• Adaptability & Ownership: Passionate about solving problems and capable of adapting quickly to the evolving needs of high-growth digital communities.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$70,000—$105,000 USD