Manager, Chevrolet Lifestyle Communications - Bilingual
Job Description
Hybrid OR Remote: This role is based remotely but if you live within a 50-mile radius of [Mountain View, Atlanta, Detroit, or Warren], you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
The Role:
This is a senior-level role responsible for leading Chevrolet’s lifestyle communications strategy with creativity, cultural fluency, and strategic precision. This role demands a proven track record of breakthrough, earned-first campaigns with strong social integration, and an instinct for what makes stories resonate with lifestyle and broadcast media. You’ll shape compelling narratives, drive high-impact storytelling, and serve as a thought leader in the lifestyle space—bringing bold ideas to life that connect with diverse audiences and Chevy’s audiences and communities (owners, fans, etc.) including Hispanic consumers.
What You’ll Do (Responsibilities):
Develop and lead GM’s lifestyle communications strategy across multiple brands and platforms.
Identify and activate cultural trends, partnerships, and storytelling opportunities that align with GM’s brand values and business goals and result in earned, social and broadcast coverage.
Identify and activate engagement moments with Chevrolet communities (owners, fans, etc)
Connect with Hispanic opinion leaders, content creators and editorial in culturally relevant ways to tell Chevrolet’s story.
Lead cross-functional teams and external agencies in the execution of high-visibility campaigns.
Serve as a subject matter expert and advisor to senior leadership on lifestyle positioning and cultural relevance.
Build and maintain relationships with top-tier media, influencers, and cultural tastemakers.
Analyze campaign performance and media impact to inform future strategies.
Mentor and guide junior team members and peers across the communications function.
Represent GM at industry events, cultural forums, and media engagements.
Your Skills & Abilities (Required Qualifications):
8–10+ years of experience in lifestyle communications, brand storytelling, or cultural marketing, with track record securing editorial and broadcast coverage.
Bilingual (English and Spanish) - required
Recognized expertise in lifestyle trends, cultural integration, and brand positioning.
Proven success leading large-scale campaigns and cross-functional initiatives.
Exceptional writing, storytelling, and executive communication skills.
Strong business acumen and ability to align communications with enterprise strategy.
Experience influencing senior stakeholders and navigating complex organizational structures.
Demonstrated ability to develop innovative, impactful solutions to complex communications challenges.
Ability to work independently with broad latitude in decision-making and strategic planning.
Experience mentoring and guiding peers and junior team members.
Strong analytical skills with the ability to use data and insights to shape communications strategy.
What Will Give You a Competitive Edge (Preferred Qualifications):
Prior experience in the automotive, lifestyle, or retail industry
Event Planning and Social Media experience
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
The salary range for this role is ($159,000 – 212,500). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
#LI-ST1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
About the job
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Manager, Chevrolet Lifestyle Communications - Bilingual
Job Description
Hybrid OR Remote: This role is based remotely but if you live within a 50-mile radius of [Mountain View, Atlanta, Detroit, or Warren], you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
The Role:
This is a senior-level role responsible for leading Chevrolet’s lifestyle communications strategy with creativity, cultural fluency, and strategic precision. This role demands a proven track record of breakthrough, earned-first campaigns with strong social integration, and an instinct for what makes stories resonate with lifestyle and broadcast media. You’ll shape compelling narratives, drive high-impact storytelling, and serve as a thought leader in the lifestyle space—bringing bold ideas to life that connect with diverse audiences and Chevy’s audiences and communities (owners, fans, etc.) including Hispanic consumers.
What You’ll Do (Responsibilities):
Develop and lead GM’s lifestyle communications strategy across multiple brands and platforms.
Identify and activate cultural trends, partnerships, and storytelling opportunities that align with GM’s brand values and business goals and result in earned, social and broadcast coverage.
Identify and activate engagement moments with Chevrolet communities (owners, fans, etc)
Connect with Hispanic opinion leaders, content creators and editorial in culturally relevant ways to tell Chevrolet’s story.
Lead cross-functional teams and external agencies in the execution of high-visibility campaigns.
Serve as a subject matter expert and advisor to senior leadership on lifestyle positioning and cultural relevance.
Build and maintain relationships with top-tier media, influencers, and cultural tastemakers.
Analyze campaign performance and media impact to inform future strategies.
Mentor and guide junior team members and peers across the communications function.
Represent GM at industry events, cultural forums, and media engagements.
Your Skills & Abilities (Required Qualifications):
8–10+ years of experience in lifestyle communications, brand storytelling, or cultural marketing, with track record securing editorial and broadcast coverage.
Bilingual (English and Spanish) - required
Recognized expertise in lifestyle trends, cultural integration, and brand positioning.
Proven success leading large-scale campaigns and cross-functional initiatives.
Exceptional writing, storytelling, and executive communication skills.
Strong business acumen and ability to align communications with enterprise strategy.
Experience influencing senior stakeholders and navigating complex organizational structures.
Demonstrated ability to develop innovative, impactful solutions to complex communications challenges.
Ability to work independently with broad latitude in decision-making and strategic planning.
Experience mentoring and guiding peers and junior team members.
Strong analytical skills with the ability to use data and insights to shape communications strategy.
What Will Give You a Competitive Edge (Preferred Qualifications):
Prior experience in the automotive, lifestyle, or retail industry
Event Planning and Social Media experience
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
The salary range for this role is ($159,000 – 212,500). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
#LI-ST1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.