LinkedIn Ads Specialist

GrowthAssistant is looking for a LinkedIn Ads Specialist for our growth marketing team in the US. This teammate helps launch and optimize Social ad campaigns specially LinkedIn and Meta, using A/B testing and data analysis to improve performance. Track key metrics, report on results, and address challenges proactively. Create detailed reports and collaborate on new ad content and channels with cross-functional teams.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

• Work From Home

• Attendance, Performance, and Referral Bonuses

• Paid Holidays and Time Offs

• Health Insurance Card

The Role

• Analysis of performance of ads, search terms, and take action on low performance campaigns, ad groups, ads.

• Create keyword list

• Send out ads and keywords for translation and set up the returning campaigns.

• Create monthly reports regarding performance in each account. Best performing search terms, KPI:s etc

• Work with setting up dashboards with performance of accounts.

• Be present in meetings with Google ads reps

• Have meeting with Roxtec local marketers and go through results and discuss budgets.

Must Have:

• 2+ years of Meta ads experience to set up and optimize ad campaigns based on client direction and data thresholds

• Experience exporting Meta ads data into existing templates in Excel or Google Sheets

• Keen attention to detail

• Proficiency in fluent English written and verbal communication

• Proactive communication of flagging issues and trends with the ads data

• Ability to work successfully with U.S. based clients

• Ability to work US time zones (EST and PST)

Core Tasks:

• Upload and optimize digital ad campaigns for Meta or LI (respectively)

• Collect ads content, assets, and copy from cross-functional marketing teams

• Monitor & export Meta or LI (respectively) ads data and flag issues, concerns, and successes of campaigns and ads based on client pre-established parameters

• Export ads data into templated reports daily, weekly, and monthly for the client to determine what ads need adjusting

• Support the client in testing new ad copy and assets based on client direction

• Assist with the development of new ad channels as needed

• Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with client

Nice to Have:

• Project management experience for team admin and project tracking (Jira preferred but not required)

• Experience in an environment with high volume and frequent context switching

• Comfortable with spreadsheet-based analysis and formulas

• Familiarity with Tableau (or similar tool) - data pulls ONLY (client can train)

• Familiarity with SalesForce (or similar CRM) - data pulls ONLY (client can train)

• Ability to edit or adapt creative assets using Figma (other other design tool)

• 1+ years of LinkedIn ads platform experience

Grow-Into:

• Analyze campaign performance, providing insights and recommendations for improvement.

• Utilize audience segmentation and retargeting strategies to enhance campaign effectiveness.

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!