Lifecycle Marketing Specialist
About R/GA
In our 40-year history, we’ve changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures and IP practices. We like change, and like to navigate our clients through it too.
Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology and culture.
About the Role
As a Freelance Lifecycle Marketing Specialist, you will own lifecycle campaigns end-to-end—from planning and testing to execution and measurement. You’ll collaborate with Creative, Data Science, Audience & Measurement, and Marketing partners across global teams, working to redefine how CRM and owned channel marketing drive both business growth and user engagement.
Start: ASAP Duration: Through the end of March 2026
Here’s what you should know if you want to be a Freelance Lifecycle Marketing Specialist at R/GA:
On any given day you might:
Execute multi-channel CRM and lifecycle campaigns across email, mobile, and direct messaging.
Plan campaigns using existing blueprints, while helping the team evolve and optimize them.
Lead the use of automation, trigger-based messaging, and dynamic content to scale lifecycle programs.
Drive 1:1 personalization at scale through CRM models, content, and user insights.
Analyze campaign performance and share actionable insights to inform future iterations.
Contribute to a test-and-learn strategy, embedding a continuous cycle of optimization.
Stay ahead of CRM and lifecycle marketing trends, technologies, and innovations to bring new thinking into the organization.
The ideal person:
Is readily available to take on a new full-time freelance project.
Is highly organized and able to balance multiple ambitious projects simultaneously.
Has deep CRM expertise, including lifecycle strategy, automation, journey building, and segmentation.
Is passionate about the customer and driven by both quantitative and qualitative insights.
Communicates effectively across disciplines—from Creatives and Analysts to Engineers and Legal.
Has strong influencing skills and can present complex insights with clarity.
Is innovative, challenges the status quo, and constantly explores better ways of doing things.
Brings cultural awareness and openness, fostering collaboration across global teams.
You bring:
A degree in Business, Marketing, Mathematics, or a related field.
3+ years of proven B2C marketing experience in CRM, customer lifecycle management, or engagement marketing.
Expertise in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio (or equivalent ESP).
Strong analytical and quantitative skills with a track record of data-based decision making.
Excellent interpersonal skills and the ability to collaborate seamlessly with global peers.
The hiring range for this position is $2,500/week to $3,000/week. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s applicable skills, pertinent experience, and qualifications.
About the job
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Lifecycle Marketing Specialist
About R/GA
In our 40-year history, we’ve changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures and IP practices. We like change, and like to navigate our clients through it too.
Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology and culture.
About the Role
As a Freelance Lifecycle Marketing Specialist, you will own lifecycle campaigns end-to-end—from planning and testing to execution and measurement. You’ll collaborate with Creative, Data Science, Audience & Measurement, and Marketing partners across global teams, working to redefine how CRM and owned channel marketing drive both business growth and user engagement.
Start: ASAP Duration: Through the end of March 2026
Here’s what you should know if you want to be a Freelance Lifecycle Marketing Specialist at R/GA:
On any given day you might:
Execute multi-channel CRM and lifecycle campaigns across email, mobile, and direct messaging.
Plan campaigns using existing blueprints, while helping the team evolve and optimize them.
Lead the use of automation, trigger-based messaging, and dynamic content to scale lifecycle programs.
Drive 1:1 personalization at scale through CRM models, content, and user insights.
Analyze campaign performance and share actionable insights to inform future iterations.
Contribute to a test-and-learn strategy, embedding a continuous cycle of optimization.
Stay ahead of CRM and lifecycle marketing trends, technologies, and innovations to bring new thinking into the organization.
The ideal person:
Is readily available to take on a new full-time freelance project.
Is highly organized and able to balance multiple ambitious projects simultaneously.
Has deep CRM expertise, including lifecycle strategy, automation, journey building, and segmentation.
Is passionate about the customer and driven by both quantitative and qualitative insights.
Communicates effectively across disciplines—from Creatives and Analysts to Engineers and Legal.
Has strong influencing skills and can present complex insights with clarity.
Is innovative, challenges the status quo, and constantly explores better ways of doing things.
Brings cultural awareness and openness, fostering collaboration across global teams.
You bring:
A degree in Business, Marketing, Mathematics, or a related field.
3+ years of proven B2C marketing experience in CRM, customer lifecycle management, or engagement marketing.
Expertise in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio (or equivalent ESP).
Strong analytical and quantitative skills with a track record of data-based decision making.
Excellent interpersonal skills and the ability to collaborate seamlessly with global peers.
The hiring range for this position is $2,500/week to $3,000/week. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s applicable skills, pertinent experience, and qualifications.