Lifecycle Marketing Specialist
About the Role
The Lifecycle Marketing Specialist is a hands-on expert responsible for managing Eleanor Health’s marketing automation programs to drive both new member acquisition and ongoing engagement. This role involves mapping, building, deploying, testing, and optimizing automated journeys across email, SMS, and other channels to create a seamless and personalized experience for leads and members. The ideal candidate is highly skilled in marketing automation platforms (such as Iterable, Braze, or HubSpot), data-driven, and passionate about creating impactful user journeys.
What You'll Do
Journey Strategy & Execution: Design, build, and manage automated lifecycle marketing campaigns across multiple channels (email, SMS, mail, and more).
Automation Management: Configure workflows, triggers, and segmentation strategies within the marketing automation platform to deliver personalized experiences.
Testing & Optimization: Conduct A/B tests and multivariate experiments to optimize open rates, click-through rates, and conversion metrics.
Data Integration: Collaborate with data and engineering teams to ensure accurate data flows for segmentation, personalization, and reporting.
Performance Tracking: Monitor campaign performance, analyze results, and deliver actionable insights to improve engagement and conversion.
Compliance: Ensure all campaigns comply with HIPAA, TCPA, and other relevant regulations.
Cross-Functional Collaboration: Work closely with the Member Acquisition, Content, and Tech teams to align lifecycle strategies with overall marketing and business goals.
Innovation: Stay up to date on marketing automation best practices, tools, and emerging trends to continuously improve lifecycle marketing initiatives.
Who You Are
Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in lifecycle or retention marketing with direct experience managing marketing automation programs.
Proficiency in marketing automation platforms (Iterable, Braze, HubSpot, Salesforce MarketingCloud, or similar).
Strong understanding of customer segmentation, behavioral triggers, and personalized messaging.
Hands-on experience building workflows, templates, and campaign automation.
Excellent analytical skills with the ability to interpret data and optimize performance.
Preferred:
Experience in healthcare or other highly regulated industries.
Familiarity with CRM systems like Salesforce HealthCloud and data integration.
Compensation & Benefits
The total target compensation range for this position is $80,000-90,000. The actual compensation offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.
Eleanor Health offers a generous benefits package to full-time employees, which includes:
Generous Paid Time Off (prorated for new employees) - unplug, relax, and recharge!
12 Vacation days
12 Wellness (Sick) days
3 Floating holidays
9 Company-observed holidays
Jury Duty, Voting Leave, and other forms of paid time off may be available
Eleanor-paid medical and dental insurance plans, with affordable vision coverage -We are a health first company, and we strive to make our plans affordable and accessible.
401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity.
Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
Life Insurance - Both Eleanor and employee-paid options are available.
Family Medical Leave -Eleanor Health’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
Wellness Perks & Benefits -Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
Mindfulness App Reimbursement
EAP with eight face-to-face sessions
Virtual health and wellness visits covered by our medical plan.
Recruitment Fraud Notice: All official communication regarding job opportunities at Eleanor Health will come from an email address ending in @eleanorhealth.com. We do not use personal email accounts or third-party messaging platforms to communicate about employment. If you receive communication from any other domain or source, it is not legitimate and may be part of a recruitment scam. Please report any suspicious activity to talent@eleanorhealth.com.
About the job
Apply for this position
Lifecycle Marketing Specialist
About the Role
The Lifecycle Marketing Specialist is a hands-on expert responsible for managing Eleanor Health’s marketing automation programs to drive both new member acquisition and ongoing engagement. This role involves mapping, building, deploying, testing, and optimizing automated journeys across email, SMS, and other channels to create a seamless and personalized experience for leads and members. The ideal candidate is highly skilled in marketing automation platforms (such as Iterable, Braze, or HubSpot), data-driven, and passionate about creating impactful user journeys.
What You'll Do
Journey Strategy & Execution: Design, build, and manage automated lifecycle marketing campaigns across multiple channels (email, SMS, mail, and more).
Automation Management: Configure workflows, triggers, and segmentation strategies within the marketing automation platform to deliver personalized experiences.
Testing & Optimization: Conduct A/B tests and multivariate experiments to optimize open rates, click-through rates, and conversion metrics.
Data Integration: Collaborate with data and engineering teams to ensure accurate data flows for segmentation, personalization, and reporting.
Performance Tracking: Monitor campaign performance, analyze results, and deliver actionable insights to improve engagement and conversion.
Compliance: Ensure all campaigns comply with HIPAA, TCPA, and other relevant regulations.
Cross-Functional Collaboration: Work closely with the Member Acquisition, Content, and Tech teams to align lifecycle strategies with overall marketing and business goals.
Innovation: Stay up to date on marketing automation best practices, tools, and emerging trends to continuously improve lifecycle marketing initiatives.
Who You Are
Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in lifecycle or retention marketing with direct experience managing marketing automation programs.
Proficiency in marketing automation platforms (Iterable, Braze, HubSpot, Salesforce MarketingCloud, or similar).
Strong understanding of customer segmentation, behavioral triggers, and personalized messaging.
Hands-on experience building workflows, templates, and campaign automation.
Excellent analytical skills with the ability to interpret data and optimize performance.
Preferred:
Experience in healthcare or other highly regulated industries.
Familiarity with CRM systems like Salesforce HealthCloud and data integration.
Compensation & Benefits
The total target compensation range for this position is $80,000-90,000. The actual compensation offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.
Eleanor Health offers a generous benefits package to full-time employees, which includes:
Generous Paid Time Off (prorated for new employees) - unplug, relax, and recharge!
12 Vacation days
12 Wellness (Sick) days
3 Floating holidays
9 Company-observed holidays
Jury Duty, Voting Leave, and other forms of paid time off may be available
Eleanor-paid medical and dental insurance plans, with affordable vision coverage -We are a health first company, and we strive to make our plans affordable and accessible.
401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity.
Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
Life Insurance - Both Eleanor and employee-paid options are available.
Family Medical Leave -Eleanor Health’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
Wellness Perks & Benefits -Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
Mindfulness App Reimbursement
EAP with eight face-to-face sessions
Virtual health and wellness visits covered by our medical plan.
Recruitment Fraud Notice: All official communication regarding job opportunities at Eleanor Health will come from an email address ending in @eleanorhealth.com. We do not use personal email accounts or third-party messaging platforms to communicate about employment. If you receive communication from any other domain or source, it is not legitimate and may be part of a recruitment scam. Please report any suspicious activity to talent@eleanorhealth.com.