Lead Digital Marketing Analyst (Socials)

Responsibilities:

Social Media Strategy and Execution

• Demonstrate comprehensive understanding and proficiency in social media platforms (including, but not limited to Meta, TikTok, and LinkedIn) for both organic and paid strategies.

• Craft and execute full-funnel social media marketing strategies tailored to clients' objectives.

• Exhibit skills in evaluating and refining proposed campaigns within plans, in addition to approving media plans and supporting team members in campaign setup and optimization.

• Conduct AB testing and optimize social media ad campaigns to enhance performance.

• Collaborate with cross-functional teams to align campaign strategies and execution.

• Utilize analytics tools to interpret data and provide actionable insights for improved decision-making.

• Manage and present comprehensive reports using analytics platforms like Google Data Studio.

• Stay abreast of industry trends, best practices, and advancements in social media marketing techniques; sharing insights with the team, and understanding how they can be applied to clients strategy.

• Conduct market research specifically related to social media trends and audience behavior.

Leadership and Team Enablement

• Provide leadership and enablement for team members, including coaching, mentoring, and training in social media marketing.

• Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in social media management.

• Conduct pulse checks on the team, and individual team members; addressing concerns, and providing support as needed.

• Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement.

• Identify and implement process improvements to enhance team efficiency and effectiveness.

• Escalate team concerns to higher management and provide viable solutions in times of conflict.

• Onboard new team members to the Social Media team, as well as onboarding and mentoring team on various Social Media engagements.

• Represent the Social Media team to external parties such as clients and agency partners.

Pitches and Presentations:

• Thorough understanding of pitch briefs, discerning client needs, and adeptly translating them into effective social media strategies.

• Provide expertise and guidance during pitch presentations, offering strategic insights in social media marketing based on the needs of clients.

• Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.

• Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging social media expertise.

• Present ideas effectively, ensuring clear communication and understanding among stakeholders.

Industry Knowledge

• Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.

• Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.

• Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Requirements:

• Strong interpersonal and public relations skills, essential for effective client communication and collaboration.

• Analytical mindset with a focus on data-driven decision-making in social media marketing.

• Excellent verbal and written communication skills, especially in presenting social media strategies and insights both to internal teams and external parties.

• Exceptional organizational skills, proficient in digital collaboration tools like Google Drive.

• Proactive team player with an entrepreneurial spirit, capable of taking initiative in social media campaign planning and execution.

• Passionate about delivering exceptional customer experiences through social media channels.

• Familiarity with Google Suite products, particularly Google Sheets.

• Demonstrates responsibility, initiative, and a continuous growth mindset in the field of social media marketing.

• Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution.

• Demonstrates the ability to maintain positive relationships with coworkers, fostering a collaborative and approachable attitude.

• Leadership experience or a willingness to lead and enable team members in social media marketing practices.