Klaviyo Email Marketing Specialist

GrowthAssistant is seeking a dynamic and detail-oriented Klaviyo Email Marketing Specialist.The role involves leading end-to-end email campaign executionincluding testing, QA, deployment, and performance trackingacross batch sends, automated journeys, and behaviorally triggered flows, ensuring high deliverability and engagement. Collaborated cross-functionally to drive continuous optimization through A/B testing, segmentation, and dynamic content, while supporting broader marketing and customer experience initiatives. This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

Work-from-home setup Paid holidays Health insurance PTO Training opportunities The Role

• Build, test, QA, deploy, and monitor all email campaigns, including batch sends, behaviorally triggered messages, and automated lifecycle journeys across key customer segments.

• Set up and run experiments and A/B tests across campaigns and flows to continuously improve engagement and conversion metrics.

• Manage the full email production workflowfrom audience segmentation to creative QA to deploymentin collaboration with internal teams.

• Track and optimize email performance on a campaign and journey level; identify trends and surface actionable insights to internal stakeholders and clients.

• Serve as a key player in cross-functional testing initiatives, supporting test & learn strategies across the broader marketing team.

• Work closely with the customer service team to troubleshoot deliverability, list integrity, and related issues that impact customer experience.

• Manage on-site forms/popups (targeting, triggers, frequency capping), incentives, and double opt-in where appropriate.

• Configure dynamic content blocks and conditional logic within campaigns to improve relevance and personalization.

• Leverage segmentation tools and filters within platforms like Klaviyo to build targeted lists based on user behavior, lifecycle stage, and other attributes.

• Deliver / own regular email performance reporting with historical comparisons, channel benchmarks, and recommendations based on insights.

• Support creative/layout needs by selecting images, formatting text, and ensuring the final look and feel aligns with brand standards (with training provided as needed).

• When time permits, contribute to non-email tasks that are SOP-driven or can be easily trained.

The Requirements

• 3+ years of experience in hands-on email marketing execution, ideally in a fast-paced agency or DTC e-commerce environment.

• Expertise in tools like Klaviyo (or similar platforms) for campaign setup, journey building, and analytics.

• Demonstrated experience creating and launching A/B tests and reporting on their impact.

• Strong understanding of key performance metrics (open rates, CTR, conversion rate, deliverability, etc.) and how to use them to optimize campaigns.

• Experience reporting on these metrics, ideally in Google Analytics, and quick ability to learn Google Analytics reporting structure if no prior experience in the tool

• Comfortable creating audience segments using platform-based filters, conditions, and custom attributes.

• Creative eye for email layout best practices, with ability to make basic formatting choices (e.g., image selection, layout balance)

• Detail-oriented with strong organizational skills and proven ability to QA work thoroughly.

• Strong analytical and problem-solving skills; proactive mindset and comfort navigating ambiguity and new challenges.

• Fluent written and spoken English; confident communicator who can clearly explain performance trends and next steps.

• Must be available to work US business hours.

Nice to Have

• DTC or e-commerce specific experience

• Google Analytics experience preferred, or willingness to train into it if background includes similar reporting/metrics platforms.

• Experience building and launching SMS campaigns within platforms like Klaviyo or Postscript.

• Familiarity with list growth tactics such as lead capture forms, popups, incentives, and opt-in flows.

• Past exposure to managing or scaling email & SMS sign-up flows across multiple touchpoints (website, landing pages, checkout, etc.).

• Working knowledge of HTML/CSS for making light edits and resolving formatting issues in email content.

Compensation Range:60,000 to 85,000/month We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow, and take on more responsibilities along the way. Join our team now!