Inbound Senior Product Marketing Manager
THE CHALLENGE
Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses by hosting ticketed live events and helping event-goers discover unique, local events they’ll want to attend.
We are looking for an experienced and highly strategic Sr. Product Marketing Manager focused on driving marketplace growth through strategic insights and experimentation. In this role, you will partner cross-functionally to identify high growth audience segments, geographic markets, to expand Eventbrite’s share. You will partner with Marketing and Product teams to drive engagement, conversion, and repeat use for Eventbrite’s event discovery app and web surfaces (for creators and consumers). You will leverage data-driven insights and analysis to support all strategic recommendations and experimentations. In addition, you will drive go-to-market strategy and execution for priority markets and product features. You will work with a diverse variety of teams and seniority levels, including presenting the impact of your work regularly to senior executives as well as working closely with XFN teams to move projects forward.
THE TEAM
Our Product Marketing team’s mission at Eventbrite is to champion the needs of consumers and event creators to bring irresistible product experiences to market, ensuring customers on both sides of the marketplace understand how Eventbrite’s products and features can enable them to successfully achieve their event-related goals. We are a small and scrappy team that works cross-functionally to act on customer and market insights by influencing product, brand, and marketing channel strategy, and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services.
THE ROLE
As a Sr. Product Marketing Manager, you will drive usage and revenue growth of our creator and consumer experiences through game-changing strategies across audience segmentation, merchandising, messaging, experimentation / GTM execution. You will represent creator and consumers needs and motivations to influence which features are prioritized in the product roadmap and how they’re executed. Working closely with market research, UXR, and analytics you will develop a deep understanding of our opportunities with event-goers and recommend growth strategies. Lastly, you will partner with product, dev and cross-functional teams to build new experiences and coordinate successful product launches with clearly defined goals, go-to-market plans, and messaging that clearly communicates their added value.
YOU WILL
Work closely with Market Research and UX-Research (UXR) to gather qualitative and quantitative insights that identify the consumer key jobs to be done, unmet needs, motivations, and decision making process for each of our core segments.
Conduct analyses to identify incremental growth opportunities and develop the strategies to tackle them, articulating the business case (i.e., calculating estimated revenue) and recommended approach to gain buy-in from key product and marketing stakeholders.
Build relationships with product and development teams and bring to the table your market and consumer perspective to influence the product roadmap, and work hand-in-hand with those teams in the execution of key consumer initiatives.
Work cross-functionally to coordinate go-to-market plans for relevant product innovation and consumer moments.
Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement.
THE SKILLSET
Thrives on hitting and beating business targets.
5+ years of experience in product marketing, all or some of it on the consumer side. A background in e-commerce and/or marketplaces that are focused on live experiences, social connection, or interest-focused categories is a plus (eg. travel, dating, music, etc)
Experience with data analysis and qualitative/quantitative research of customers, competitors, and market at large.
Experience with driving product marketing strategy working directly with product stakeholders, and leading go-to-market (GTM) for a consumer audience.
Experience with driving product-led growth initiatives, especially around optimizing user journeys for conversion and repeat purchase.
Highly analytical with strengths in a) deriving actionable insights from data and research and b) quantifying the business value for initiatives.
Biased towards action with ability to flex between big strategic decisions and building tactical work plans.
Energized by collaborative work; attacks big problems with big ideas and without ego.
Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers.
Strong writing skills and demonstrated understanding of messaging strategy.
Ability to manage multiple projects at one time, prioritizing and organizing effectively.
LOCATION
This role is based in the U.S. (EST)
We are a remote-first company with team members across the U.S. and in Spain, the UK, and India among other countries. This person will work from their home office in the U.S. and will occasionally need to travel for in-person team meetings and offsites.
PAY TRANSPARENCY
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is listed below. You may also be eligible to participate in Eventbrite’s incentive program(s) (such as equity, annual incentive bonus and commission plans), subject to the applicable rules and restrictions.
Pay Transparency Range (US)
$131,300—$164,200 USD
About the job
Apply for this position
Inbound Senior Product Marketing Manager
THE CHALLENGE
Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses by hosting ticketed live events and helping event-goers discover unique, local events they’ll want to attend.
We are looking for an experienced and highly strategic Sr. Product Marketing Manager focused on driving marketplace growth through strategic insights and experimentation. In this role, you will partner cross-functionally to identify high growth audience segments, geographic markets, to expand Eventbrite’s share. You will partner with Marketing and Product teams to drive engagement, conversion, and repeat use for Eventbrite’s event discovery app and web surfaces (for creators and consumers). You will leverage data-driven insights and analysis to support all strategic recommendations and experimentations. In addition, you will drive go-to-market strategy and execution for priority markets and product features. You will work with a diverse variety of teams and seniority levels, including presenting the impact of your work regularly to senior executives as well as working closely with XFN teams to move projects forward.
THE TEAM
Our Product Marketing team’s mission at Eventbrite is to champion the needs of consumers and event creators to bring irresistible product experiences to market, ensuring customers on both sides of the marketplace understand how Eventbrite’s products and features can enable them to successfully achieve their event-related goals. We are a small and scrappy team that works cross-functionally to act on customer and market insights by influencing product, brand, and marketing channel strategy, and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services.
THE ROLE
As a Sr. Product Marketing Manager, you will drive usage and revenue growth of our creator and consumer experiences through game-changing strategies across audience segmentation, merchandising, messaging, experimentation / GTM execution. You will represent creator and consumers needs and motivations to influence which features are prioritized in the product roadmap and how they’re executed. Working closely with market research, UXR, and analytics you will develop a deep understanding of our opportunities with event-goers and recommend growth strategies. Lastly, you will partner with product, dev and cross-functional teams to build new experiences and coordinate successful product launches with clearly defined goals, go-to-market plans, and messaging that clearly communicates their added value.
YOU WILL
Work closely with Market Research and UX-Research (UXR) to gather qualitative and quantitative insights that identify the consumer key jobs to be done, unmet needs, motivations, and decision making process for each of our core segments.
Conduct analyses to identify incremental growth opportunities and develop the strategies to tackle them, articulating the business case (i.e., calculating estimated revenue) and recommended approach to gain buy-in from key product and marketing stakeholders.
Build relationships with product and development teams and bring to the table your market and consumer perspective to influence the product roadmap, and work hand-in-hand with those teams in the execution of key consumer initiatives.
Work cross-functionally to coordinate go-to-market plans for relevant product innovation and consumer moments.
Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement.
THE SKILLSET
Thrives on hitting and beating business targets.
5+ years of experience in product marketing, all or some of it on the consumer side. A background in e-commerce and/or marketplaces that are focused on live experiences, social connection, or interest-focused categories is a plus (eg. travel, dating, music, etc)
Experience with data analysis and qualitative/quantitative research of customers, competitors, and market at large.
Experience with driving product marketing strategy working directly with product stakeholders, and leading go-to-market (GTM) for a consumer audience.
Experience with driving product-led growth initiatives, especially around optimizing user journeys for conversion and repeat purchase.
Highly analytical with strengths in a) deriving actionable insights from data and research and b) quantifying the business value for initiatives.
Biased towards action with ability to flex between big strategic decisions and building tactical work plans.
Energized by collaborative work; attacks big problems with big ideas and without ego.
Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers.
Strong writing skills and demonstrated understanding of messaging strategy.
Ability to manage multiple projects at one time, prioritizing and organizing effectively.
LOCATION
This role is based in the U.S. (EST)
We are a remote-first company with team members across the U.S. and in Spain, the UK, and India among other countries. This person will work from their home office in the U.S. and will occasionally need to travel for in-person team meetings and offsites.
PAY TRANSPARENCY
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is listed below. You may also be eligible to participate in Eventbrite’s incentive program(s) (such as equity, annual incentive bonus and commission plans), subject to the applicable rules and restrictions.
Pay Transparency Range (US)
$131,300—$164,200 USD