Inbound Marketing Manager

OVERVIEW

Our mission is to bring the world together through live experiences, and we live that every day in our actions, supporting creators in building their event businesses and forging an enduring brand that consumers trust. Last year, our platform powered more than 4 million events organized by our diverse and vibrant creator community. Now it’s time to unlock the power of our discovery experience, helping connect consumers with the best events our creators have to offer. 

THE TEAM(S)

You’ll be joining the Growth Marketing team, a centralized, multi-disciplinary group focused on acquiring, retaining, and building a world-class brand and product that resonates with both event creators and event attendees. The team is part of the marketing organization and we work very closely with other marketing teams and directly partner with product, dev, and data teams. We are specialists within our areas of expertise and work together to connect with and support our customers. 

THE ROLE

As a Inbound Marketing Manager -  you will be working with our Head of Performance Marketing to develop a B2B nurturing strategy to effectively acquire and engage with potential event organizers, ensuring the effective implementation of the highest-impact nurturing strategies

• This is a contract role for maternity leave coverage. 

• You will be the owner of B2B nurturing activities, helping us to raise lead generation conversion and sales revenue.

• Develop and execute performance marketing strategies to drive user acquisition, lead generation, and revenue growth across various digital channels for B2B.

• Create, manage, and optimize nurture campaigns on Hubspot attending to the segmentation criteria, allowing an almost personalized communication experience and elevating prospects engagement to maximize conversion rates across the consideration funnel 

• Monitor, analyze, and report on campaign performance metrics, including Open Rates (OR), Click Through Rates (CTR)conversion to Marketing Qualified Leads (MQLs), return on investment (ROI), and other relevant KPIs.

• Utilize analytics tools to track and measure the conversion rate and ROI of your campaigns.

• Work closely with cross-functional teams to ensure lead quality and consistent messaging across all channels.

YOU WILL

• You will be the owner of B2B  nurturing activities, optimizing the communication touchpoints across our marketing automation surfaces 

• Planning: work with the Marketing Director to create, plan and execute an effective lead nurturing strategy, working with Performance and Acquisition team and Sales teams.

• Identify the right content to plug and play  highly efficient nurturing strategies at all stages of the inbound marketing funnel.

• Work with cross functional teams to ensure the website is optimized for acquisition and there’s a clear and obvious path for customers to move through the funnel. 

• Marketing Automation: manage our Marketing Automation platform (Hubspot), ensure leads are tracked, and nurture leads from MQL to SQL.

• Report on the success of our inbound marketing efforts.

QUALIFICATIONS

• Proven experience running Hubspot nurturing initiatives in the B2B space under your belt.

• Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and ROI to internal stakeholders.

• Ability to develop an inbound plan and execute on it.

• Passionate and experienced about A/B testing, optimization, and personalization

• Deep industry knowledge of cutting-edge ibound marketing methods in digital.

• 4+ years of experience in marketing B2B technology, preferably in SaaS.

• Track record of building an inbound marketing engine with a good understanding of SEO, lead conversion, and retention marketing.

BONUS POINTS

• Experience working in cross-functional growth teams

• Hands-on experience with Salesforce is a plus