Head of GTM Engineering - Digital Success
The Head of GTM Engineering (Digital Success) is Apollo’s first architect of a scaled, AI-native digital success motion. This leader takes ownership of customer outcomes post-onboarding—where activation is scored, but expansion, pipeline generation, and digital orchestration remain untapped.
This role is part strategist, part system-builder, and part revenue architect. They will design the Digital Success Engine for Apollo: orchestrating agentic adoption loops, outbound virality, contextual upsells, and cross-functional programs that convert onboarding momentum into sustained revenue impact.
Core mandate: make Apollo customers successful by making them generate more pipeline, more meetings, and more sales—faster—via digital-first interventions.
Key Responsibilities
Design Apollo’s Digital Success Engine: architect repeatable workflows that move users from post-onboarding → adoption → expansion → advocacy.
Engineer Viral Outbound Product Loops: create product-led or Agentic interventions (playbooks, templates, cadences) delivered digitally, that mimic Slack/Canva virality but tuned for outbound.
Build Expansion Signals: design the taxonomy of usage-to-expansion triggers and run in-product upsell nudges that are pipeline-aligned.
Cross-Functional Conductor: align Product, CS, Growth, and Analytics teams around shared metrics (NRR, pipeline, adoption).
Digital vs. Human-in-Loop Balance: define clear frameworks for when automation drives success and when high-touch human support steps in.
Data-Backed & AI-First: leverage analytics, telemetry, and Apollo’s AI agent layer to drive all programs.
The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ('OTE') range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Annual Pay Range
$175,000—$325,000 USD
About the job
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Head of GTM Engineering - Digital Success
The Head of GTM Engineering (Digital Success) is Apollo’s first architect of a scaled, AI-native digital success motion. This leader takes ownership of customer outcomes post-onboarding—where activation is scored, but expansion, pipeline generation, and digital orchestration remain untapped.
This role is part strategist, part system-builder, and part revenue architect. They will design the Digital Success Engine for Apollo: orchestrating agentic adoption loops, outbound virality, contextual upsells, and cross-functional programs that convert onboarding momentum into sustained revenue impact.
Core mandate: make Apollo customers successful by making them generate more pipeline, more meetings, and more sales—faster—via digital-first interventions.
Key Responsibilities
Design Apollo’s Digital Success Engine: architect repeatable workflows that move users from post-onboarding → adoption → expansion → advocacy.
Engineer Viral Outbound Product Loops: create product-led or Agentic interventions (playbooks, templates, cadences) delivered digitally, that mimic Slack/Canva virality but tuned for outbound.
Build Expansion Signals: design the taxonomy of usage-to-expansion triggers and run in-product upsell nudges that are pipeline-aligned.
Cross-Functional Conductor: align Product, CS, Growth, and Analytics teams around shared metrics (NRR, pipeline, adoption).
Digital vs. Human-in-Loop Balance: define clear frameworks for when automation drives success and when high-touch human support steps in.
Data-Backed & AI-First: leverage analytics, telemetry, and Apollo’s AI agent layer to drive all programs.
The listed Pay Range reflects base salary range, except for sales roles, the range provided is the role’s On Target Earnings ('OTE') range, meaning that the range includes both the sales commission/sales bonus targets and annual base salary for the role. This pay range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Annual Pay Range
$175,000—$325,000 USD