GTM Applications Analyst

See yourself at Twilio

Join the team as Twilio’s next GTM Applications Analyst.

About the job

This position is needed to shape the future of our GTM sales tools technology stack. Join our GTM Sales Automation (Tools Strategy & Governance) team to strategically shape our sales technology landscape. You’ll lead tool selection, optimization, support and governance to maximize adoption, ROI, and compliance. Collaborating with business partners and vendors, you’ll deliver impactful enhancements and data-driven insights that empower Sales Operations and GTM teams. This role is ideal for a results-oriented candidate who thrives on solving complex challenges and accelerating growth through cross-functional alignment and strategic execution

Responsibilities

In this role, you’ll:

• Manage user access, permissions, and configurations within various sales tools to align with GTM strategies and segmentation

• Provide expert-level support to the sales team on the effective use of all GTM sales tools, troubleshooting issues, and offering guidance

• Collaborate with Sales Enablement to develop and deliver training materials, documentation, and best practice guides to ensure high adoption and proficiency of sales tools, tailored for various GTM roles

• Maintain a centralized inventory of all GTM tools, integrations, and licensing details

• Develop, implement, and enforce governance policies and best practices for new tool evaluation to avoid duplication of tools

• Create and maintain reports and dashboards to track sales tool adoption, usage, and impact on key GTM sales metrics (e.g., pipeline generation, conversion rates, sales cycle).

• Analyze data to identify trends, opportunities, and challenges related to sales tool effectiveness

• Coordinate with Procurement and Finance to evaluate vendor performance, renewals, and ROI

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required:

• Bachelor's degree in Business Administration, Marketing, Information Systems, or a related field.

• 2-4 years of experience in Sales Operations or GTM Operations, with a strong focus on sales technology.

• Proven hands-on experience with process automation tools relevant to GTM workflows

• Experience with other common GTM sales tools (e.g. Outreach.io, Gong.io, ZoomInfo, LeadIQ, Highspot, LinkedIn Sales Nav, etc.) are highly desirable

• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations that impact GTM strategy

• Strong understanding of end-to-end GTM sales processes and methodologies

• Exceptional communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical users

• Ability to collaborate with Product & Program managers to determine where external tools can solve a business need

• Ability to question the status quo and think outside the box 

Desired:

• Prior experience in a high-growth SaaS GTM environment.

• Certification in sales operations or specific sales tools (e.g. Salesforce certification)

• Certified SCRUM Master or equivalent experience

• Excellent project management skills with experience in Agile/Scrum methodology

Location

This role will be remote, and based in Colombia.

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.