Growth/Digital Performance Marketing Lead

Company Description

Thought Industries powers the Business of Value - enabling enterprises to unlock growth across the customer lifecycle. From our Boston headquarters, we help organizations drive measurable impact, maximize customer lifetime value, and fuel innovation through our leading enterprise solutions. Unlock growth with us - where your potential meets boundless possibilities.

Job Description

We’re looking for a Growth / Performance Marketing Lead to own our digital acquisition end-to-end. You’ll be accountable for driving efficient growth across paid and organic channels, the website, continuously improving conversions, and partnering cross-functionally to turn traffic into revenue/pipeline.

This is a hands-on role for someone who can set strategy, build and manage the plans with help from AI, agencies and contractors as needed.

What You’ll Own

Growth + Revenue Outcomes

• Own targets across pipeline/revenue including CAC/ROAS, conversion rates, traffic, and channel efficiency.

• Lead full-funnel strategy: acquisition → conversion → closed won signals for a sales led growth motion.

Website 

• Own website performance across UX, CRO, SEO health, site speed/Core Web Vitals, landing page conversion, and measurement.

• Manage the web roadmap: performance, information architecture, tracking instrumentation.

Digital Channels

• Own performance across relevant channels: search, social, ads, and more as relevant.

• Build a creative performance system: testing hooks, offers, formats, and landing pages 

CRO

• Own the CRO roadmap: A/B testing, funnel optimization, and landing page iteration to lift conversion rates.

• Use funnel analytics + user insights to find friction and optimize UX

SEO / AEO

• Own SEO + AEO strategy (technical, on-page, content, schema) to grow organic traffic, rankings, and qualified conversions.

• Optimize for AI search and answer engines and “best answer” visibility.

Measurement, Analytics, and Attribution

• Own the analytics and performance reporting stack: GA4, tag management, attribution, dashboards.

• Partner with data/RevOps on lead Lead quality, pipeline and attribution

Qualifications

Must-Have Experience

• Demonstrated ability to use AI to scale digital programs while maintaining quality

• 5+ years of experience in Growth/performance marketing with ownership of targets and budgets.

• Proven ownership of a website as a growth lever

• SEO track record including technical SEO (indexation, CWV, schema, IA) and content strategy.

• Knowledge of digital and measurement tools

Competencies We Care About

• Analytical rigor (knows what moved the metric and why)

• Technical fluency (can partner with Eng and understand constraints/tradeoffs)

• Content + creative performance instincts

• Operational excellence 

Additional Information

All your information will be kept confidential according to EEO guidelines. 

The annual salary for this role is $120,000-$140,000 with a bonus eligibility of $10,000 annually. 

Thought Industries does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. Employment decisions at Thought Industries are based on merit, qualifications, and abilities.