Growth Creative Strategist - Meta-First
Your Mission
Source and turn raw customer insight into scroll-stopping Meta ads that meetor beatour NC-ROAS and retention targets before a single dollar hits the ad account. Youll mine the voice of the customer, craft high-conversion concepts, and run an AI-powered workflow that keeps fresh creative shipping and old winners refreshed.
Core Responsibilities
#
What You Own
What Great Looks Like
1
DTC Growth Fundamentals Mastery
Applies deep performance-marketing theory to every briefe.g. customer-awareness ladder, market-sophistication levels, new-mechanism framing, identity & tribe marketing, price-elasticity tests, offer stacking, risk-reversal hooks, urgency/scarcity triggers, AOV boosters, and persuasive frameworks (PAS, 4 Ps, ACCA). Spots positioning gaps others miss and crystallises them into clear why buy now angles.
2
Audience & Insight Research Engine
Runs a repeatable insight loop that taps multiple source types: post-purchase surveys, customer-service logs, product reviews, UGC & ad comments, social threads (Reddit/TikTok/Facebook groups), sales-call transcripts, Amazon listings, competitor creatives, industry reports, and cultural trends. Distils findings into messaging hierarchies, customer avatars, and actionable creative briefs that directly inform hooks, angles, and offers.
3
Concept Engine
Ship 510 validated ad concepts per brand, per weekeach with hook, angle, asset list, and success metric.
4
Copy & Script Craft
Write punchy headlines, primary text, and video scripts that beat control CTR/CAC on 30 % of tests.
5
Creator & Asset Production
Source, brief, and manage creators/designers so assets land on time and on spec; close feedback loops in < 48 hrs.
6
AI-First Workflow Builder
Deploy LLM prompts & internal Gen-AI tools to tag winners, auto-draft briefs, and cut concept-to-launch time by 25 %.
7
Test Roadmap & Reporting
Maintain a rolling 4-week test backlog; log hypotheses, results, and next steps in a single Google-Sheet dashboard.
Must-Have Skill Set
5 + yrs profitably driving growth for DTC brands ( $50 k/mo spend) with a creative-led, funnel-first approach.
Mastery of performance-marketing fundamentals (see #1 above).
Portfolio of ads that materially lowered CACplus a clear breakdown of why they worked.
Relentless VOC miner: comments, UGC, surveys, customer calls, competitor ads.
Advanced ChatGPT / Gen-AI prompting to 10 concept volume and ideation speed.
Fluent in growth math: NC-ROAS, MER, cohort LTV.
Google Sheets power-user; can own a multi-brand performance tracker.
Clear, concise Englishwritten and spoken.
Nice-to-Have
Meta Blueprint / TikTok / Google Ads certs.
Comfortable with Slack & Gmail workflows.
Experience building internal SOPs or playbooks.
Growth Creative Strategist - Meta-First
Your Mission
Source and turn raw customer insight into scroll-stopping Meta ads that meetor beatour NC-ROAS and retention targets before a single dollar hits the ad account. Youll mine the voice of the customer, craft high-conversion concepts, and run an AI-powered workflow that keeps fresh creative shipping and old winners refreshed.
Core Responsibilities
#
What You Own
What Great Looks Like
1
DTC Growth Fundamentals Mastery
Applies deep performance-marketing theory to every briefe.g. customer-awareness ladder, market-sophistication levels, new-mechanism framing, identity & tribe marketing, price-elasticity tests, offer stacking, risk-reversal hooks, urgency/scarcity triggers, AOV boosters, and persuasive frameworks (PAS, 4 Ps, ACCA). Spots positioning gaps others miss and crystallises them into clear why buy now angles.
2
Audience & Insight Research Engine
Runs a repeatable insight loop that taps multiple source types: post-purchase surveys, customer-service logs, product reviews, UGC & ad comments, social threads (Reddit/TikTok/Facebook groups), sales-call transcripts, Amazon listings, competitor creatives, industry reports, and cultural trends. Distils findings into messaging hierarchies, customer avatars, and actionable creative briefs that directly inform hooks, angles, and offers.
3
Concept Engine
Ship 510 validated ad concepts per brand, per weekeach with hook, angle, asset list, and success metric.
4
Copy & Script Craft
Write punchy headlines, primary text, and video scripts that beat control CTR/CAC on 30 % of tests.
5
Creator & Asset Production
Source, brief, and manage creators/designers so assets land on time and on spec; close feedback loops in < 48 hrs.
6
AI-First Workflow Builder
Deploy LLM prompts & internal Gen-AI tools to tag winners, auto-draft briefs, and cut concept-to-launch time by 25 %.
7
Test Roadmap & Reporting
Maintain a rolling 4-week test backlog; log hypotheses, results, and next steps in a single Google-Sheet dashboard.
Must-Have Skill Set
5 + yrs profitably driving growth for DTC brands ( $50 k/mo spend) with a creative-led, funnel-first approach.
Mastery of performance-marketing fundamentals (see #1 above).
Portfolio of ads that materially lowered CACplus a clear breakdown of why they worked.
Relentless VOC miner: comments, UGC, surveys, customer calls, competitor ads.
Advanced ChatGPT / Gen-AI prompting to 10 concept volume and ideation speed.
Fluent in growth math: NC-ROAS, MER, cohort LTV.
Google Sheets power-user; can own a multi-brand performance tracker.
Clear, concise Englishwritten and spoken.
Nice-to-Have
Meta Blueprint / TikTok / Google Ads certs.
Comfortable with Slack & Gmail workflows.
Experience building internal SOPs or playbooks.