Google Ads Specialist

Responsibilities:

Google Ads Campaign Management

• Plan, launch, and manage end-to-end Google Ads campaigns, including Search, Display, YouTube, Shopping, and Performance Max.

• Conduct keyword research, audience targeting, and ad copywriting to ensure high-quality, relevant ads.

• Continuously optimize campaigns for performance, including bid adjustments, budget allocation, A/B testing, and quality score improvements.

• Monitor and troubleshoot issues related to campaign delivery, ad disapprovals, or policy violations.

Performance Analysis & Reporting

• Use tools like Google Ads, Google Analytics, and Google Looker Studio to track KPIs and campaign metrics.

• Create and deliver regular performance reports with clear insights and actionable recommendations.

• Analyze campaign data to identify trends, optimize ROI, and support decision-making.

• Provide performance forecasts, projections, and budgeting guidance based on campaign goals.

Strategy & Execution

• Develop Google Ads strategies aligned with client objectives and sales funnels.

• Propose new campaign opportunities or formats to improve reach and conversions.

• Collaborate with internal teams to ensure cohesive execution and message alignment.

• Recommend improvements to landing pages to increase Quality Score and conversion rates.

Tool & Platform Utilization

• Effectively use Google Ads Editor, Keyword Planner, Conversion Tracking, Google Tag Manager, and other relevant tools.

• Manage integrations with Google Merchant Center, YouTube, or CRM systems as needed.

• Set up and validate conversion tracking, event tracking, and UTM parameters to ensure accurate data collection.

Industry Knowledge

• Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.

• Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.

• Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Requirements:

• Bachelors degree in Marketing, Advertising, Communications, Business, or a related field.

• At least 13 years of hands-on experience managing Google Ads campaigns (Search, Display, YouTube, Shopping, or Performance Max).

• Proven track record of managing and optimizing paid campaigns with measurable results (e.g. ROAS, CPC, CPA improvements).

• Google Ads Certification (Search, Display, or others) is a strong advantage.

• Proficient with Google Suite products, especially Google Sheets.

• Possess exceptional interpersonal and public relations skills.

• Demonstrate strong analytical abilities, making data-driven decisions.

• Ability to work independently in a remote work setting.

• Highly organized, particularly with digital collaboration tools like Google Drive and Asana.

• Collaborative team player with an entrepreneurial mindset and proactive approach.