Field Marketing Specialist
Role Summary:
Events and field marketing are at the core of Finite State’s growth strategy, driving significant pipeline generation. We’re seeking a Field Marketing Specialist to take our event strategy to the next level. This role is critical in scaling high-impact events annually, expanding our presence globally, and orchestrating memorable experiences that connect with our buyers—from CISOs to product security engineers.
Responsibilities:
Event Strategy & Execution
Own planning and execution for 25+ annual events including trade shows, flagship industry conferences, webinars, and executive dinners.
Manage premium booth experiences, social events, customer community events, regional dinners.
Drive international expansion, coordinating Finite State’s presence in EMEA events.
Work with internal and external SMEs to build a speakers bureau program that drives thought leadership across the industry
Manage the call for papers and presentations submission processes
Organize and manage monthly hosted and partner webinars
Campaign Orchestration
Partner with sales to align pre- and post-event campaigns that convert attendees into pipeline.
Partner with demand gen and content to deliver creative pre-event campaigns that drive registrations and account meetings
Activate regional programs, including customer community engagement and executive roundtables.
Build bespoke events that engage and build relationships with strategic accounts
Operations & Budget
Manage event budgets, vendor relationships, logistics, and materials (booth, swag, collateral).
Track, analyze, and report on event ROI, pipeline impact, and SAL generation.
Cross-Functional Collaboration
Work closely with sales, product marketing, and alliances to maximize sponsorships and co-marketing opportunities.
Serve as a bridge between marketing campaigns and regional sales execution.
Requirements:
3–5 years of experience in B2B field marketing, event management, or demand generation (cybersecurity or SaaS experience preferred).
Proven ability to manage large-scale trade shows and intimate executive events with equal effectiveness.
Strong project management skills with attention to detail and ability to manage multiple deadlines.
Excellent communication and relationship-building skills, with comfort engaging senior-level executives.
Willingness to travel.
Why Finite State?
Be a part of building the leading platform for connected device cybersecurity.
Join a fast-moving team that values transparency, innovation, and impact.
Work fully remotely with a high degree of autonomy and ownership.
Comprehensive Benefits
Investment: We offer learning stipends to support your professional development
Equity: We offer equity so you can share in our growth and success
Help solve some of the most pressing cybersecurity challenges facing connected device manufacturers and the millions of people who depend on them
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Field Marketing Specialist
Role Summary:
Events and field marketing are at the core of Finite State’s growth strategy, driving significant pipeline generation. We’re seeking a Field Marketing Specialist to take our event strategy to the next level. This role is critical in scaling high-impact events annually, expanding our presence globally, and orchestrating memorable experiences that connect with our buyers—from CISOs to product security engineers.
Responsibilities:
Event Strategy & Execution
Own planning and execution for 25+ annual events including trade shows, flagship industry conferences, webinars, and executive dinners.
Manage premium booth experiences, social events, customer community events, regional dinners.
Drive international expansion, coordinating Finite State’s presence in EMEA events.
Work with internal and external SMEs to build a speakers bureau program that drives thought leadership across the industry
Manage the call for papers and presentations submission processes
Organize and manage monthly hosted and partner webinars
Campaign Orchestration
Partner with sales to align pre- and post-event campaigns that convert attendees into pipeline.
Partner with demand gen and content to deliver creative pre-event campaigns that drive registrations and account meetings
Activate regional programs, including customer community engagement and executive roundtables.
Build bespoke events that engage and build relationships with strategic accounts
Operations & Budget
Manage event budgets, vendor relationships, logistics, and materials (booth, swag, collateral).
Track, analyze, and report on event ROI, pipeline impact, and SAL generation.
Cross-Functional Collaboration
Work closely with sales, product marketing, and alliances to maximize sponsorships and co-marketing opportunities.
Serve as a bridge between marketing campaigns and regional sales execution.
Requirements:
3–5 years of experience in B2B field marketing, event management, or demand generation (cybersecurity or SaaS experience preferred).
Proven ability to manage large-scale trade shows and intimate executive events with equal effectiveness.
Strong project management skills with attention to detail and ability to manage multiple deadlines.
Excellent communication and relationship-building skills, with comfort engaging senior-level executives.
Willingness to travel.
Why Finite State?
Be a part of building the leading platform for connected device cybersecurity.
Join a fast-moving team that values transparency, innovation, and impact.
Work fully remotely with a high degree of autonomy and ownership.
Comprehensive Benefits
Investment: We offer learning stipends to support your professional development
Equity: We offer equity so you can share in our growth and success
Help solve some of the most pressing cybersecurity challenges facing connected device manufacturers and the millions of people who depend on them