Director - Virtual & Ancillary Events
Role Description
The Director of Virtual and Ancillary Events will lead the strategy and execution of scalable, high-impact experiences that drive awareness, activation, and adoption of Dropbox Dash within our target audiences. This leader will own Dropbox’s virtual and regional event strategy that span across segments and geographies.
This is a highly cross-functional role that requires strategic thinking while balances strong technical and operational acumen. The ideal candidate thrives on the collaboration with GTM teams - particularly within Integrated Campaign, Product Marketing, Sales, and Corporate Events - to distill a customer-centric and outcomes-focused plan to optimize and scale the webinar channel.
Responsibilities
Virtual Event Channel Ownership: Lead end-to-end strategy, execution, and optimization of the webinar channel—from platform management and workflow automation to speaker prep, asset creation, and performance tracking.
Customer-Facing Experiences: Develop and execute virtual and ancillary events (e.g. customer panels, launch showcases, 101 series) that drive product activation, adoption, and education across key personas.
Cross-Functional Alignment: Collaborate tightly with Campaigns, Product Marketing, and Lifecycle teams to align and activate live and on-demand event content to key messaging, launch moments, and feature education priorities.
Accelerate Growth Support: Tailor experiences to achieve full funnel goals - including creating formats optimized for onboarding, engagement, and conversion for different segments, ICP, and routes to market.
Operational Rigor: Own all tooling, process, and vendor relationships related to event workflow (e.g. ON24, Zoom, Webflow, Webhook integrations), ensuring repeatable, data-driven execution at scale.
Performance Measurement: Define success metrics, track ROI, and report on impact—from attendee engagement and post-event activation to influence on product usage and expansion.
Sales Partnership and Alignment: Act as the primary marketing liaison to the sales org, particularly for SDRs and BDRs who will leverage events for both inbound and outbound programs.
Team Leadership: Build, coach, and optimize a global team while providing clarity of roles and career growth paths for individual team members.
Innovation & Enablement: Drive experimentation in format, content, and channels. Provide feedback and learnings to key cross-functional stakeholders on messaging, target audiences, and channel efficacy.
Requirements
10+ years of B2B marketing experience, including 4+ years in a leadership role overseeing virtual events in a SaaS environment.
Proven success building and scaling digital events that drive user activation, feature adoption, and revenue growth.
Strong operational and technical skills, including experience with platforms like ON24, Zoom, HubSpot/Marketo, Salesforce, and integration tools.
Track record of driving measurable outcomes—such as activation lift, trial conversion, or product usage—through high-quality programming.
Strong collaboration and stakeholder management skills, with experience working cross-functionally across Product Marketing, Campaigns, and Lifecycle, to continually deliver and optimize on production value, narrative coherence, and speaker quality.
Ability to integrate virtual events and amplify tentpole moments (e.g., product launches) as part of a broader, multi-channel campaign.
Data-driven decision maker with a bias for action, continuous improvement, and experimentation.
Expertise in marketing performance metrics, attribution models, and use of CRM and marketing automation systems (Salesforce, Marketo, ON24, etc.).
Deep understanding of the B2B funnel and how to tailor event programs to different funnel stages.
Strong budget management, vendor negotiation, and project management skills.
Excellent written and verbal communication skills, with an executive presence.
Preferred Qualifications
Extensive experience in marketing SaaS productivity or related categories, with a strong understanding of sales-assisted and product-led growth models
Experience in building and scaling virtual marketing programs from the ground up that support onboarding, expansion, and retention
Experience or partnered with third-party vendors and analysts to expand reach to new audiences
Experience launching customer spotlight programs and community-led advocacy efforts
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$201,200—$272,200 USD
US Zone 3
$178,800—$242,000 USD
About the job
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Director - Virtual & Ancillary Events
Role Description
The Director of Virtual and Ancillary Events will lead the strategy and execution of scalable, high-impact experiences that drive awareness, activation, and adoption of Dropbox Dash within our target audiences. This leader will own Dropbox’s virtual and regional event strategy that span across segments and geographies.
This is a highly cross-functional role that requires strategic thinking while balances strong technical and operational acumen. The ideal candidate thrives on the collaboration with GTM teams - particularly within Integrated Campaign, Product Marketing, Sales, and Corporate Events - to distill a customer-centric and outcomes-focused plan to optimize and scale the webinar channel.
Responsibilities
Virtual Event Channel Ownership: Lead end-to-end strategy, execution, and optimization of the webinar channel—from platform management and workflow automation to speaker prep, asset creation, and performance tracking.
Customer-Facing Experiences: Develop and execute virtual and ancillary events (e.g. customer panels, launch showcases, 101 series) that drive product activation, adoption, and education across key personas.
Cross-Functional Alignment: Collaborate tightly with Campaigns, Product Marketing, and Lifecycle teams to align and activate live and on-demand event content to key messaging, launch moments, and feature education priorities.
Accelerate Growth Support: Tailor experiences to achieve full funnel goals - including creating formats optimized for onboarding, engagement, and conversion for different segments, ICP, and routes to market.
Operational Rigor: Own all tooling, process, and vendor relationships related to event workflow (e.g. ON24, Zoom, Webflow, Webhook integrations), ensuring repeatable, data-driven execution at scale.
Performance Measurement: Define success metrics, track ROI, and report on impact—from attendee engagement and post-event activation to influence on product usage and expansion.
Sales Partnership and Alignment: Act as the primary marketing liaison to the sales org, particularly for SDRs and BDRs who will leverage events for both inbound and outbound programs.
Team Leadership: Build, coach, and optimize a global team while providing clarity of roles and career growth paths for individual team members.
Innovation & Enablement: Drive experimentation in format, content, and channels. Provide feedback and learnings to key cross-functional stakeholders on messaging, target audiences, and channel efficacy.
Requirements
10+ years of B2B marketing experience, including 4+ years in a leadership role overseeing virtual events in a SaaS environment.
Proven success building and scaling digital events that drive user activation, feature adoption, and revenue growth.
Strong operational and technical skills, including experience with platforms like ON24, Zoom, HubSpot/Marketo, Salesforce, and integration tools.
Track record of driving measurable outcomes—such as activation lift, trial conversion, or product usage—through high-quality programming.
Strong collaboration and stakeholder management skills, with experience working cross-functionally across Product Marketing, Campaigns, and Lifecycle, to continually deliver and optimize on production value, narrative coherence, and speaker quality.
Ability to integrate virtual events and amplify tentpole moments (e.g., product launches) as part of a broader, multi-channel campaign.
Data-driven decision maker with a bias for action, continuous improvement, and experimentation.
Expertise in marketing performance metrics, attribution models, and use of CRM and marketing automation systems (Salesforce, Marketo, ON24, etc.).
Deep understanding of the B2B funnel and how to tailor event programs to different funnel stages.
Strong budget management, vendor negotiation, and project management skills.
Excellent written and verbal communication skills, with an executive presence.
Preferred Qualifications
Extensive experience in marketing SaaS productivity or related categories, with a strong understanding of sales-assisted and product-led growth models
Experience in building and scaling virtual marketing programs from the ground up that support onboarding, expansion, and retention
Experience or partnered with third-party vendors and analysts to expand reach to new audiences
Experience launching customer spotlight programs and community-led advocacy efforts
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$201,200—$272,200 USD
US Zone 3
$178,800—$242,000 USD