Director - Sales Operations
About the Role
We are seeking a strategic, analytical, and highly collaborative Director of Sales Operations to lead the design and execution of Armada’s global sales operating model. This role will sit within the Revenue Operations team and serve as a key business partner to Sales Leadership, Finance, Deal Desk, and RevOps, ensuring that our sales organization is optimized for scale, efficiency, and predictable growth across our suite of offerings.
The Director of Sales Operations will own global territory planning across multiple industry verticals and geographies, compensation and quota design, SPIFF planning, and sales capacity planning. This leader will also partner closely with Sales Managers to support hiring plans, budget adherence, and headcount modeling, while driving continuous process improvements across the end-to-end sales lifecycle.
The ideal candidate is data-driven, systems-oriented, and comfortable operating in a fast-paced, global B2B environment.
Location. This role is remote in the continental United States.
What You'll Do (Key Responsibilities)
Lead global territory planning and segmentation across regions, industry verticals, and product lines, ensuring equitable coverage and alignment with company growth goals
Design and manage sales compensation plans, including quota setting, incentive structures, and plan governance, in partnership with Finance and Sales Leadership
Own SPIFF planning and execution, ensuring programs are financially sound, aligned to strategic priorities, clearly communicated to the field, and measurable
Partner with Sales Managers to support headcount planning, hiring forecasts, and budget adherence, ensuring sales capacity aligns with revenue targets
Work closely with Armada’s Partner and Channel teams to streamline partner program and deal registration protocols
Serve as a key stakeholder in annual and quarterly planning processes, including territory realignments, quota resets, and coverage models
Collaborate closely with Deal Desk to streamline deal approval workflows, pricing governance, CPQ administration, and exception handling
Work with Systems and RevOps teams to drive process improvements, automation, and tooling enhancements across CRM and sales tech stack
Develop scalable sales processes & reporting protocols that support a global sales organization selling both hardware and software solutions
Provide clear reporting, insights, and recommendations to leadership on sales performance, productivity, and efficiency
Act as a trusted advisor to Sales Leadership, balancing strategic planning with hands-on operational execution
Required Qualifications
Bachelor’s Degree required
8–10 years of progressive experience in Sales Operations, Revenue Operations, or related roles within a global B2B organization
Strong background in territory planning, quota setting, and compensation design
Proven ability to partner effectively with Finance, Sales Leadership, Deal Desk, and Systems teams
Excellent analytical skills with the ability to translate data into actionable insights
Strong communication and stakeholder management skills across all levels of the organization
Comfortable working in a fast-paced, high-growth, global environment with evolving processes
Preferred Qualifications
Experience supporting multi-vertical, multi-geo enterprise sales teams that sell both hardware and software
Advanced proficiency with Salesforce and related sales technology tools
Experience designing or scaling global sales compensation plans
Prior people management experience
Familiarity with SaaS + hardware revenue models and deal structures
Compensation & Benefits
For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. are listed, varying based on location experience, skills, and qualifications. In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).
Benefits (USA)
Medical, dental, and vision (subsidized cost)
Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
Retirement plan options, including 401(k) and Roth 401(k)
Unlimited paid time off (PTO)
15 paid company holidays per year
#LI-Remote #LI-SM1
Compensation
$171,000—$214,000 USD
About the job
Apply for this position
Director - Sales Operations
About the Role
We are seeking a strategic, analytical, and highly collaborative Director of Sales Operations to lead the design and execution of Armada’s global sales operating model. This role will sit within the Revenue Operations team and serve as a key business partner to Sales Leadership, Finance, Deal Desk, and RevOps, ensuring that our sales organization is optimized for scale, efficiency, and predictable growth across our suite of offerings.
The Director of Sales Operations will own global territory planning across multiple industry verticals and geographies, compensation and quota design, SPIFF planning, and sales capacity planning. This leader will also partner closely with Sales Managers to support hiring plans, budget adherence, and headcount modeling, while driving continuous process improvements across the end-to-end sales lifecycle.
The ideal candidate is data-driven, systems-oriented, and comfortable operating in a fast-paced, global B2B environment.
Location. This role is remote in the continental United States.
What You'll Do (Key Responsibilities)
Lead global territory planning and segmentation across regions, industry verticals, and product lines, ensuring equitable coverage and alignment with company growth goals
Design and manage sales compensation plans, including quota setting, incentive structures, and plan governance, in partnership with Finance and Sales Leadership
Own SPIFF planning and execution, ensuring programs are financially sound, aligned to strategic priorities, clearly communicated to the field, and measurable
Partner with Sales Managers to support headcount planning, hiring forecasts, and budget adherence, ensuring sales capacity aligns with revenue targets
Work closely with Armada’s Partner and Channel teams to streamline partner program and deal registration protocols
Serve as a key stakeholder in annual and quarterly planning processes, including territory realignments, quota resets, and coverage models
Collaborate closely with Deal Desk to streamline deal approval workflows, pricing governance, CPQ administration, and exception handling
Work with Systems and RevOps teams to drive process improvements, automation, and tooling enhancements across CRM and sales tech stack
Develop scalable sales processes & reporting protocols that support a global sales organization selling both hardware and software solutions
Provide clear reporting, insights, and recommendations to leadership on sales performance, productivity, and efficiency
Act as a trusted advisor to Sales Leadership, balancing strategic planning with hands-on operational execution
Required Qualifications
Bachelor’s Degree required
8–10 years of progressive experience in Sales Operations, Revenue Operations, or related roles within a global B2B organization
Strong background in territory planning, quota setting, and compensation design
Proven ability to partner effectively with Finance, Sales Leadership, Deal Desk, and Systems teams
Excellent analytical skills with the ability to translate data into actionable insights
Strong communication and stakeholder management skills across all levels of the organization
Comfortable working in a fast-paced, high-growth, global environment with evolving processes
Preferred Qualifications
Experience supporting multi-vertical, multi-geo enterprise sales teams that sell both hardware and software
Advanced proficiency with Salesforce and related sales technology tools
Experience designing or scaling global sales compensation plans
Prior people management experience
Familiarity with SaaS + hardware revenue models and deal structures
Compensation & Benefits
For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. are listed, varying based on location experience, skills, and qualifications. In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request).
Benefits (USA)
Medical, dental, and vision (subsidized cost)
Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)
Retirement plan options, including 401(k) and Roth 401(k)
Unlimited paid time off (PTO)
15 paid company holidays per year
#LI-Remote #LI-SM1
Compensation
$171,000—$214,000 USD