Director of UX - Fintech
At HubSpot, we’re on a mission to help millions of organizations grow better. The Fintech space is a rapidly evolving and critical component of this mission, empowering our customers and our own teams with seamless buying, billing, and financial management experiences. We are looking for a visionary and experienced Director of UX to lead our talented Fintech UX team.
This is more than just a leadership role; it's an opportunity to shape the future of how businesses interact with financial tools within the HubSpot ecosystem. You'll be at the helm of a team that delivered $30 million in MRR in Q1 alone, with a mandate to drive an AI-first transformation and solve complex, high-impact challenges. If you're passionate about building world-class user experiences, leading through change, and inspiring a team to achieve new heights, we want to hear from you.
What you’ll do:
Lead, Mentor & Grow: Oversee and cultivate a multidisciplinary team of approximately 12 (including Product Designers, UX Research, and a Design Manager), with the potential to expand the leadership structure. Foster a collaborative, inclusive, and high-performance team culture.
Define UX Strategy & Vision: Develop and champion a compelling UX strategy for HubSpot's Fintech products, covering the end-to-end customer journey from buying and billing to pricing and packaging.
Drive AI-First Transformation: Spearhead the integration of AI-driven solutions and AI-first thinking within the design process and product experiences. Innovate on how AI can enhance efficiency, enable product-led growth, and create sophisticated upgrade motions.
Master Stakeholder Collaboration: Act as a key design leader and advocate, working closely with wider Design Leadership, Product Management, Engineering, System Business Analysts, Operations, Pricing & Packaging, Finance, Sales, and Go-To-Market teams. Confidently present strategies and solutions to executive leadership.
Solve Critical Business Problems: Tackle some of HubSpot’s most significant challenges, including defining how we price, package, and charge for AI usage, and how we simplify complex financial interactions into intuitive, self-serve experiences.
Optimize for Impact: Strategically allocate and optimize design resources to deliver the maximum impact on our core products and business objectives.
Champion Design Excellence & Craft: Uphold and elevate the quality of design execution across the team, ensuring solutions are user-centered, innovative, and beautifully crafted.
Lead Change & Build Cohesion: Inspire and unify the Fintech design team, fostering a strong sense of shared purpose and identity. Drive effective change management processes, including performance development, to build a resilient and adaptive team.
What you’ll bring (Required Qualifications):
The ability to build, coach, and retain high-performing teams and foster growth in both ICs and managers.
Deep expertise in the Fintech domain, with experience in areas such as billing systems, financial services, or B2B/B2C payment solutions.
A strong 'AI-first' mindset, with experience or a keen understanding of how to leverage artificial intelligence to create better user experiences.
A strong point of view on quality and the ability to inspire teams to achieve it.
Demonstrated ability to translate complex problems and business requirements into simple, elegant, and effective design solutions.
A design-first mindset grounded in deep collaboration with engineers and product managers.
Strong storytelling that influences at the executive level and builds alignment across teams.
Experience working within a global company and navigating the complexities of a large, cross-functional organization.
A strong portfolio showcasing your leadership impact, strategic thinking, and a deep understanding of UX principles and design craft.
Comfort with ambiguity, risk and change.
Ideally, you also have:
A background that includes experience as a high-level individual contributor in design before transitioning into leadership roles, giving you a deep appreciation for craftsmanship.
Experience leading design teams through periods of significant transformation or change.
Experience solving for internal teams, as well as end customers or experience building solutions for both enterprise and small business needs on the same platform
Experience contributing to or leading product-led growth initiatives (e.g., monetization, upsell paths, retention, in-product education
Location: US Based - East Coast preferred (Initial focus on East Coast candidates)
Why design leaders join HubSot:
You’ll be joining a company that values UX deeply - with a design org of over 250 designers, researchers, and content strategists.
You’ll shape experiences that directly influence product purchases, and expansion.
You’ll work on high-visibility challenges that are central to HubSpot’s long-term growth and have measurable financial and customer impact.
You’ll be part of a leadership team that shares a belief in the power of systems thinking, high craft, and customer empathy.
Why HubSpot?
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If you are looking for a place where you’ll tackle big challenges alongside some of the most talented and dynamic people you’ve ever worked with, HubSpot might just be the place for you.
Join us on our mission to create a delightful, frictionless, and intelligent Fintech experience for millions of users.
(HubSpot is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.)
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$280,375—$448,625 USD
About the job
Apply for this position
Director of UX - Fintech
At HubSpot, we’re on a mission to help millions of organizations grow better. The Fintech space is a rapidly evolving and critical component of this mission, empowering our customers and our own teams with seamless buying, billing, and financial management experiences. We are looking for a visionary and experienced Director of UX to lead our talented Fintech UX team.
This is more than just a leadership role; it's an opportunity to shape the future of how businesses interact with financial tools within the HubSpot ecosystem. You'll be at the helm of a team that delivered $30 million in MRR in Q1 alone, with a mandate to drive an AI-first transformation and solve complex, high-impact challenges. If you're passionate about building world-class user experiences, leading through change, and inspiring a team to achieve new heights, we want to hear from you.
What you’ll do:
Lead, Mentor & Grow: Oversee and cultivate a multidisciplinary team of approximately 12 (including Product Designers, UX Research, and a Design Manager), with the potential to expand the leadership structure. Foster a collaborative, inclusive, and high-performance team culture.
Define UX Strategy & Vision: Develop and champion a compelling UX strategy for HubSpot's Fintech products, covering the end-to-end customer journey from buying and billing to pricing and packaging.
Drive AI-First Transformation: Spearhead the integration of AI-driven solutions and AI-first thinking within the design process and product experiences. Innovate on how AI can enhance efficiency, enable product-led growth, and create sophisticated upgrade motions.
Master Stakeholder Collaboration: Act as a key design leader and advocate, working closely with wider Design Leadership, Product Management, Engineering, System Business Analysts, Operations, Pricing & Packaging, Finance, Sales, and Go-To-Market teams. Confidently present strategies and solutions to executive leadership.
Solve Critical Business Problems: Tackle some of HubSpot’s most significant challenges, including defining how we price, package, and charge for AI usage, and how we simplify complex financial interactions into intuitive, self-serve experiences.
Optimize for Impact: Strategically allocate and optimize design resources to deliver the maximum impact on our core products and business objectives.
Champion Design Excellence & Craft: Uphold and elevate the quality of design execution across the team, ensuring solutions are user-centered, innovative, and beautifully crafted.
Lead Change & Build Cohesion: Inspire and unify the Fintech design team, fostering a strong sense of shared purpose and identity. Drive effective change management processes, including performance development, to build a resilient and adaptive team.
What you’ll bring (Required Qualifications):
The ability to build, coach, and retain high-performing teams and foster growth in both ICs and managers.
Deep expertise in the Fintech domain, with experience in areas such as billing systems, financial services, or B2B/B2C payment solutions.
A strong 'AI-first' mindset, with experience or a keen understanding of how to leverage artificial intelligence to create better user experiences.
A strong point of view on quality and the ability to inspire teams to achieve it.
Demonstrated ability to translate complex problems and business requirements into simple, elegant, and effective design solutions.
A design-first mindset grounded in deep collaboration with engineers and product managers.
Strong storytelling that influences at the executive level and builds alignment across teams.
Experience working within a global company and navigating the complexities of a large, cross-functional organization.
A strong portfolio showcasing your leadership impact, strategic thinking, and a deep understanding of UX principles and design craft.
Comfort with ambiguity, risk and change.
Ideally, you also have:
A background that includes experience as a high-level individual contributor in design before transitioning into leadership roles, giving you a deep appreciation for craftsmanship.
Experience leading design teams through periods of significant transformation or change.
Experience solving for internal teams, as well as end customers or experience building solutions for both enterprise and small business needs on the same platform
Experience contributing to or leading product-led growth initiatives (e.g., monetization, upsell paths, retention, in-product education
Location: US Based - East Coast preferred (Initial focus on East Coast candidates)
Why design leaders join HubSot:
You’ll be joining a company that values UX deeply - with a design org of over 250 designers, researchers, and content strategists.
You’ll shape experiences that directly influence product purchases, and expansion.
You’ll work on high-visibility challenges that are central to HubSpot’s long-term growth and have measurable financial and customer impact.
You’ll be part of a leadership team that shares a belief in the power of systems thinking, high craft, and customer empathy.
Why HubSpot?
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help companies grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If you are looking for a place where you’ll tackle big challenges alongside some of the most talented and dynamic people you’ve ever worked with, HubSpot might just be the place for you.
Join us on our mission to create a delightful, frictionless, and intelligent Fintech experience for millions of users.
(HubSpot is an equal opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.)
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
Annual Cash Compensation Range:
$280,375—$448,625 USD