Director of TikTok Shop - High Growth DTC Brand

About MNY Ventures: MNY Ventures is a holding company that builds and scales category-leading consumer brands in health, beauty, and skincare. We operate multiple high-growth e-commerce businesses across TikTok Shop, Amazon, and DTC - with our main brand growing to 80 team members in less than 18 months from launch.

We run like a professional sports team: every player is expected to take full ownership, deliver measurable results, and raise the standard of excellence for the entire organization. The Director of TikTok Shop is one of the most critical leadership roles in the company: directly accountable for driving revenue, managing creators and agencies, and building systems that make TikTok Shop a predictable and dominant growth channel.

Your Mission: Build and lead the most effective TikTok Shop ecosystem in the industry. You will own the P&L, scale GMV quarter after quarter, and create the systems and relationships that deliver both explosive growth and long-term customer value.

Responsibilities:

• Recruit, manage, and build relationships with top creators, agencies, TSPs, and TAPs.

• Oversee all live operations, expanding both in-house and through partner agencies.

• Manage internal editors, copywriters, creative strategists, and media buyers.

• Own the P&L for TikTok Shop with GMV growth as the primary KPI.

• Drive launches of new products and ensure campaigns hit performance goals.

• Increase creator pipeline and sample flow to maximize content output.

• Manage projects across managers, creator groups, agencies, and virtual assistants.

• Run CRO & price tests, listing optimizations, giveaways, subscription strategies, and other growth initiatives to increase LTV.

• Build and maintain strong relationships with TikTok Shop reps to secure discounts, incentives, and platform advantages.

• Push innovation in content, growth tactics, and systems for scaling campaigns.

KPIs You Will Own:

• Gross Merchandise Value (GMV) growth month over month.

• Cost efficiency of paid media and ad spend ROI.

• Number of active creators posting weekly and consistency of sample pipeline.

• Revenue contribution from live shopping operations.

• Success of new product launches (GMV targets hit within 30/60/90 days).

• Subscription growth and customer LTV from TikTok Shop.

What We Are Looking For:

• Experience managing TikTok Shop brands at $500K/month+ revenue (either in house or at an agency)

• Background in 79 figure e-commerce businesses in supplements/health, beauty or skincare

• High attention to detail and high personal standards.

• Strong project management skills with the ability to manage multiple teams and agencies.

• Hands-on operator who can get into the weeds of scripting, editing, and video management while also driving strategy.

• Skilled at building one-on-one relationships with creators and partners.

• Deep understanding of content virality, direct response copywriting, and creator relationships.

• Proactive, empathetic, and kind leader who drives accountability and high performance.

Why Join MNY Ventures:

• Opportunity to lead one of the fastest-scaling TikTok Shop operations in the industry.

• Autonomy to build and grow a high-performing team with significant resources.

• Direct impact on revenue, innovation, and the long-term trajectory of the brands.

• Work alongside an ambitious leadership team committed to building industry leaders.

This Role Is Not For You If:

• You prefer staying at a high level without getting into details.

• You are not comfortable managing and coaching large teams and multiple agencies.

• You are reactive instead of proactive.

• You do not have proven experience scaling TikTok Shop brands. This is a Remote (work from home) position.