Director of Retention Marketing

How you’ll have an impact at Paula’s Choice: The Director of Retention is responsible for driving growth and revenue for the Email/SMS/Auto Replenishment and our loyalty program for US, Canada and Australia/New Zealand. This role is strategic, executional, and analytical. You will be empowered to drive new ways of providing value to our customers that are personalized and served at the most relevant time with the goal of building strong relationships with Paula’s Choice customers.

What you’ll bring to the table:  

• 7+ years of retention (primarily email & 3+ years text/SMS marketing) marketing experience.

• Direct responsibility for at least $50M+ in retention revenue in a fast moving consumer good business.

• Experience in a digital first company.

• Experienced in working with an email platform to create and deploy emails.  

• Strong analytical skill set to analyze campaign and customer segmentation performance and identify opportunities.  

• Strategic thinking and planning capability.  

• Strong presentation skills.  

• Ability to work with data analyst/scientist to test various audience segments.  

• Advanced understanding of email strategy and engagement metrics.  

• Strong background in analytics, data, A/B testing and customer segmentation.  

• Proven experience in attribution modeling and use of AI data to drive strategies.  

• Skilled at reporting KPI metrics via GA and ESP’s.  

• Hands on experience managing a top revenue driving channel is a must.  

What can help you really stand out:  

• 10+ years of retention (primarily email marketing) marketing experience.  

• Experience in managing a team.

• Experience in understanding the strategy of retention as it relates to the full funnel. 

• Global experience.

• Managing $100M+ in retention revenue.  

• Experience with Salesforce and/or Klavyio.  

Approximate Salary Range Based on Experience and Location:

$180,000 - $200,000 USD/annually

#LI-TL1