Digital Marketing Project Manager

Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students, engage families, build community — and thrive. More than 7,000 schools and districts worldwide trust Finalsite’s integrated platform for their websites, communications, mobile apps, enrollment, and marketing services. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com.

VISION

Finalsite will transform the way school communities engage with their schools. SUMMARY OF THE ROLE

The Digital Marketing Project Manager role is responsible for delivering SEO, digital advertising and social media services to Finalsite’s clients ensuring the timely and successful delivery of services and projects.

LOCATION

100% Remote - Anywhere within the US

RESPONSIBILITIES

Project & Client Management

• Oversee the delivery of digital marketing and analytics services for assigned clients.

• Serve as the main point of contact for client communications, strategy discussions, and performance updates.

• Ensure all projects are delivered on time, meet client objectives, and align with Finalsite’s quality standards.

• Lead or support the creation of custom website pages that support marketing and conversion goals.

• Track and report on key client performance metrics, including retention, satisfaction, and engagement.

Client Retention & Growth

• Analyze project outcomes and retention data to identify trends and opportunities for improvement.

• Proactively address client concerns and ensure long-term satisfaction.

• Support renewals and cross-team collaboration with Sales and Client Success to identify upsell opportunities and improve retention rates.

Cross-Functional Collaboration

• Partner with other consulting teams (DMS, Advantage, Design, Client Success) to ensure cohesive client experiences.

• Work closely with Product and Engineering to provide feedback on analytics integrations and usability enhancements.

• Contribute to internal discussions on process improvements and new service offerings.

QUALIFICATIONS AND SKILLS

• At least 2 years of professional experience in digital marketing, analytics, or project management or equivalent education.

• Strong understanding of SEO, digital advertising, and social media strategy.

• Skilled in analyzing and communicating data-driven insights.

• Proficiency in:

  • Google Analytics 4

  • Google Ads and major social media ad platforms (Meta, LinkedIn, TikTok, etc.)

  • Google Docs Suite

• Preferred experience with:

  • Google Looker Studio

  • Google Tag Manager

  • Crazy Egg (heat/scroll mapping)

  • Finalsite Platform

• Exceptional written and verbal communication skills.

• Strong organizational and relationship management skills.

• Ability to balance strategic thinking with hands-on project execution.

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.