Customer Lifecycle Manager
To see similar active jobs please follow this link: Remote Customer Success jobs
YOUR TEAM
Nuna builds software products that empower healthcare payers and providers to measure and improve their cost and quality outcomes. With a foundation rooted in compassion and driven by data, we're committed to transforming the healthcare system through value-based care. Our origins are deeply personal and motivated by a desire to help those facing the hardships of healthcare navigate the system more effectively. Today, Nuna stands as a beacon of innovation, providing a patient-facing service that changes outcomes by partnering with their physician and rewarding their healthy habits.
As the Customer Lifecycle Manager, you will help design and build the patient lifecycle strategy for the Nuna App. The Nuna App combines multiple behavioral strategies to encourage patients to make daily behavioral changes that evolve into lasting habits, which create better long term health for them. You will be responsible for developing and executing strategies to optimize the patient journey from acquisition to retention. This role requires a deep understanding of consumer behavior, analytics, and marketing automation tools. You will work closely with cross-functional teams to drive meaningful patient interactions and maximize lifetime value.
YOUR OPPORTUNITIES
Analyze touchpoints and create detailed lifecycle engagement plans to enhance the patient experience at every stage
Design and execute multi-channel activation campaigns to convert new patients
Design and implement targeted email, SMS, and in-app messaging campaigns to engage existing patients and encourage repeat usage
Monitor and analyze campaign performance metrics, patient engagement data, and patient behavior to inform strategy and improve conversion rates
Work closely with product, data, sales, and customer success teams to align marketing strategies with product launches and patient feedback
Utilize marketing automation platforms (e.g., HubSpot) to streamline campaigns and improve efficiency
Develop and implement retention strategies to reduce churn and increase patient loyalty through feedback loops and loyalty programs
Ensure strategy and tactics are connected, as appropriate, to providers and care teams
QUALIFICATIONS
Bachelor’s degree in Marketing, Business, Health Administration or a related field
5+ years of experience in lifecycle marketing, digital marketing, or a related role, preferably in a healthtech or health services startup environment
Experience with patient/consumer engagement strategies and behavior change methodologies
Strong analytical skills and experience with marketing analytics tools
Proficiency in marketing automation platforms (HubSpot) and communication tools (Twilio)
Excellent communication and interpersonal skills with ability to create compelling content for diverse patient populations
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
Creative thinker with a passion for improving healthcare outcomes through digital engagement
Experience supporting customers on healthcare-related products preferred
Experience with HIPAA compliance and healthcare communication regulations preferred
We take into account an individual’s qualifications, skillset, and experience in determining final salary. This role is eligible for health insurance, life insurance, retirement benefits, participation in the company’s equity program, paid time off, including vacation and sick leave. The expected salary range for this position is $135,000-$153,200. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, and skillset.
#LI-MG1 #LI-Remote
About the job
Customer Lifecycle Manager
To see similar active jobs please follow this link: Remote Customer Success jobs
YOUR TEAM
Nuna builds software products that empower healthcare payers and providers to measure and improve their cost and quality outcomes. With a foundation rooted in compassion and driven by data, we're committed to transforming the healthcare system through value-based care. Our origins are deeply personal and motivated by a desire to help those facing the hardships of healthcare navigate the system more effectively. Today, Nuna stands as a beacon of innovation, providing a patient-facing service that changes outcomes by partnering with their physician and rewarding their healthy habits.
As the Customer Lifecycle Manager, you will help design and build the patient lifecycle strategy for the Nuna App. The Nuna App combines multiple behavioral strategies to encourage patients to make daily behavioral changes that evolve into lasting habits, which create better long term health for them. You will be responsible for developing and executing strategies to optimize the patient journey from acquisition to retention. This role requires a deep understanding of consumer behavior, analytics, and marketing automation tools. You will work closely with cross-functional teams to drive meaningful patient interactions and maximize lifetime value.
YOUR OPPORTUNITIES
Analyze touchpoints and create detailed lifecycle engagement plans to enhance the patient experience at every stage
Design and execute multi-channel activation campaigns to convert new patients
Design and implement targeted email, SMS, and in-app messaging campaigns to engage existing patients and encourage repeat usage
Monitor and analyze campaign performance metrics, patient engagement data, and patient behavior to inform strategy and improve conversion rates
Work closely with product, data, sales, and customer success teams to align marketing strategies with product launches and patient feedback
Utilize marketing automation platforms (e.g., HubSpot) to streamline campaigns and improve efficiency
Develop and implement retention strategies to reduce churn and increase patient loyalty through feedback loops and loyalty programs
Ensure strategy and tactics are connected, as appropriate, to providers and care teams
QUALIFICATIONS
Bachelor’s degree in Marketing, Business, Health Administration or a related field
5+ years of experience in lifecycle marketing, digital marketing, or a related role, preferably in a healthtech or health services startup environment
Experience with patient/consumer engagement strategies and behavior change methodologies
Strong analytical skills and experience with marketing analytics tools
Proficiency in marketing automation platforms (HubSpot) and communication tools (Twilio)
Excellent communication and interpersonal skills with ability to create compelling content for diverse patient populations
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
Creative thinker with a passion for improving healthcare outcomes through digital engagement
Experience supporting customers on healthcare-related products preferred
Experience with HIPAA compliance and healthcare communication regulations preferred
We take into account an individual’s qualifications, skillset, and experience in determining final salary. This role is eligible for health insurance, life insurance, retirement benefits, participation in the company’s equity program, paid time off, including vacation and sick leave. The expected salary range for this position is $135,000-$153,200. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, and skillset.
#LI-MG1 #LI-Remote