Community Events Marketing Manager
Role Description
The Community Events Marketing Manager will play a pivotal role in building customer advocacy, sparking virality, and amplifying Dropboxthroughcommunity-driven experiences enhanced by the intelligent use of AI tools. This role will shape the North America community events strategy by combining scalable frameworks, predictive insights, and generative tools to execute customer-led programs that drive brand loyalty and influence pipeline growth. Reporting to the Director of Virtual and Ancillary Events, the Community Events Marketing Manager will collaborate closely with Customer Marketing and cross-functional teams to design impactful events that transform customers into advocates, expand awareness, and fuel growth.
Success in this role requires a forward-looking mindset, continually asking:How can AI make community events smarter, more personalized, and more impactful?The ideal candidate will not only deliver exceptional events but also bring curiosity, experimentation, and a drive to embed AI into everyday work.
Responsibilities
Partner with Customer Marketing to develop and lead the North America community events strategy, driving execution to support acquisition, expansion, and retention goals.
Design scalable playbooks and frameworks for repeatable, high-impact customer-driven events.
Lead end-to-end activations with operational rigor across logistics, production, and attendee experience.
Use generative AI tools to create dynamic content, tailor attendee journeys, and amplify engagement.
Partner with cross-functional teams(CustomerMarketing, Brand and Communications, Content Marketing, Product Marketing, Solutions Marketing, Field Marketing, Sales, and Marketing Operations) to integrate community events into broader campaigns.
Run rapid experimentation cycles to optimize live events in real time and inform future playbooks.
Define, track, and analyze key performance indicators to measure impact and continuously improve strategy.
Requirements
8+ years of experience in event, community, or field marketing within B2B environments
Proven ability to translate strategy into execution across multiple projects in fast-paced settings
Demonstrated success in building customer advocacy and community programs that drive business impact
Experience leveraging AI or data-driven insights to inform marketing or event strategies
Strong cross-functional collaboration and stakeholder management skills
Data-driven mindset with proficiency in measuring and reporting on event performance
Excellent written and verbal communication skills, with confidence presenting to senior leadership
Willingness to travel up to 30%
Preferred Qualifications
Experience marketing SaaS or productivity solutions, with familiarity in both sales-assisted and product-led growth models
Experience supporting digital and hybrid event formats in addition to in-person programs
Familiarity with analyzing data sets and applying insights to optimize event strategy and outcomes
Background in customer advocacy or community engagement programs within B2B SaaS or technology industries
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$142,300—$192,500 USD
US Zone 3
$126,500—$171,100 USD
About the job
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Community Events Marketing Manager
Role Description
The Community Events Marketing Manager will play a pivotal role in building customer advocacy, sparking virality, and amplifying Dropboxthroughcommunity-driven experiences enhanced by the intelligent use of AI tools. This role will shape the North America community events strategy by combining scalable frameworks, predictive insights, and generative tools to execute customer-led programs that drive brand loyalty and influence pipeline growth. Reporting to the Director of Virtual and Ancillary Events, the Community Events Marketing Manager will collaborate closely with Customer Marketing and cross-functional teams to design impactful events that transform customers into advocates, expand awareness, and fuel growth.
Success in this role requires a forward-looking mindset, continually asking:How can AI make community events smarter, more personalized, and more impactful?The ideal candidate will not only deliver exceptional events but also bring curiosity, experimentation, and a drive to embed AI into everyday work.
Responsibilities
Partner with Customer Marketing to develop and lead the North America community events strategy, driving execution to support acquisition, expansion, and retention goals.
Design scalable playbooks and frameworks for repeatable, high-impact customer-driven events.
Lead end-to-end activations with operational rigor across logistics, production, and attendee experience.
Use generative AI tools to create dynamic content, tailor attendee journeys, and amplify engagement.
Partner with cross-functional teams(CustomerMarketing, Brand and Communications, Content Marketing, Product Marketing, Solutions Marketing, Field Marketing, Sales, and Marketing Operations) to integrate community events into broader campaigns.
Run rapid experimentation cycles to optimize live events in real time and inform future playbooks.
Define, track, and analyze key performance indicators to measure impact and continuously improve strategy.
Requirements
8+ years of experience in event, community, or field marketing within B2B environments
Proven ability to translate strategy into execution across multiple projects in fast-paced settings
Demonstrated success in building customer advocacy and community programs that drive business impact
Experience leveraging AI or data-driven insights to inform marketing or event strategies
Strong cross-functional collaboration and stakeholder management skills
Data-driven mindset with proficiency in measuring and reporting on event performance
Excellent written and verbal communication skills, with confidence presenting to senior leadership
Willingness to travel up to 30%
Preferred Qualifications
Experience marketing SaaS or productivity solutions, with familiarity in both sales-assisted and product-led growth models
Experience supporting digital and hybrid event formats in addition to in-person programs
Familiarity with analyzing data sets and applying insights to optimize event strategy and outcomes
Background in customer advocacy or community engagement programs within B2B SaaS or technology industries
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$142,300—$192,500 USD
US Zone 3
$126,500—$171,100 USD