Business Development Rep

As a Business Development Representative (BDR) at Finite State, you will be on the front lines of our go-to-market efforts, playing a vital role in driving new business by identifying, engaging, and qualifying prospective customers. This role is ideal for someone who is organized, persistent, and excited to use modern tools and tactics to connect with cybersecurity leaders and innovators.

This is not a traditional BDR role. You will be empowered with AI tools, personalization strategies, intent data, and social selling frameworks to help you craft targeted outreach and generate high-quality discovery conversations with the right personas.

What You’ll Do:

• Drive outbound prospecting using a combination of email, phone, video, social media (especially LinkedIn), and personalized messaging to connect with target accounts

• Leverage AI-driven tools (e.g. ChatGPT, Warmly) and data platforms (e.g. ZoomInfo, Bombora) to craft relevant, compelling outreach

• Use intent data to prioritize accounts and align messaging with real-time buying signals

• Engage prospects through social selling, including thoughtful commenting, content sharing, and direct messaging with value-first engagement

• Qualify inbound leads and progress them through the top of the funnel by understanding pain points, aligning needs with our value proposition, and setting up meetings for the Account Executive team

• Collaborate cross-functionally with marketing to provide feedback on campaign messaging, assets, and personas

• Maintain accurate activity and opportunity records in Salesforce, and execute outreach using Salesloft and HubSpot

• Stay sharp on our ideal customer profile (ICP), vertical trends (e.g. medical device, automotive, industrial), and evolving cybersecurity regulations

• Serve as a consultative first point of contact who is thoughtful, informed, and genuinely interested in solving customer problems

What We’re Looking For:

We are looking for a driven, intellectually curious, and tech-savvy individual ready to break into cybersecurity sales with cutting-edge tools and a modern go-to-market playbook.

Ideal candidates will have:

• 1 to 3 years of experience in a BDR, SDR, or sales-adjacent role

• Experience or interest in cybersecurity, especially software supply chain and product security

• Familiarity with tools such as Salesforce, Salesloft, HubSpot, Warmly, LinkedIn Sales Navigator, and AI assistants

• Excellent written and verbal communication skills with the ability to personalize messages that break through the noise

• A strong understanding of multi-touch, multi-channel outreach strategies and how to craft messaging that resonates with both technical and business personas

• The ability to work independently and adapt in a fast-paced startup environment

• An analytical mindset with a desire to test, measure, and optimize outreach

• A collaborative team player who shares ideas, feedback, and wins

• Passion for cybersecurity, startups, or emerging tech is a strong plus

Why Finite State?

• Be a part of building the leading platform for connected device cybersecurity.

• Join a fast-moving team that values transparency, innovation, and impact.

• Work fully remotely with a high degree of autonomy and ownership.

• Comprehensive Benefits

• Investment: We offer learning stipends to support your professional development

•  Equity: We offer equity so you can share in our growth and success

• Help solve some of the most pressing cybersecurity challenges facing connected device  manufacturers and the millions of people who depend on them