Business Development Associate
Owns and executes strategies for generating high quality leads, qualifying prospects, and developing a strong flow of new business opportunities. Responsible for the development of a communication strategy that nurtures and enhances relationships. Provides insight on lead source effectiveness for all pipeline sources. Collaborates with internal teams to ensure alignment of business goals.
Research and identify potential optical practices, partners, and/or customers using online tools, internal databases, and other resources
Lead Customer Relationship Management (CRM) strategy, sending engaging cold outreach and other communications to attract new prospects
Maintain and update the database of prospects and actively manage the pipeline to ensure timely follow-ups and tracking
Enhance and optimize CRM processes, including messaging, content, frequency, and target audiences
Help collect & organize diligence documents and necessary documentation during the initial diligence process
Maintain and manage prospecting activity. Contact and evaluate lead qualification, schedule initial discovery calls. Track appointments as a leading KPI. Ensure all leads meet initial criteria via exploratory conversations, data collection, and evaluation
Coordinate with partners for annual prospecting events and attend lead sourcing industry events. Work with internal events teams to provide materials for events
Utilize internal teams and personal research needed to populate the prospect pipeline/database
Collaborate with internal business partners to address and resolve inquiries as necessary
Evaluate prospecting process/procedures, recommend, implement, and manage solutions to improve effectiveness
Recommend and manage or participate in the development of transaction support tools based on trends and patterns of inquiries
Job Specifications
Typically has the following skills or abilities:
Bachelor’s Degree in Business Administration, Business Management, Operations, or related field or equivalent experience
2+ years’ experience in Sales, Sales Support, Marketing, Operations, or related field, preferred
Previous experience in identifying and engaging with potential leads or prospects
A natural relationship builder with excellent communication and interpersonal skills, the ability to influence and engage with professionals at various levels
Able to manage multiple tasks, timelines, and follow-ups without missing details
Capable of quickly understanding processes, tools, and nuances of prospect/lead generation
Prior experience using CRM software to manage pipelines, track interactions, and generate reporting
Strong organization skills to prioritize multiple tasks while working effectively in a very fast-paced and dynamic environment
Ability to travel nationally, including some weekends for conferences, prospect dinners, and company events
Strong problem-solving, analytical, and critical thinking skills
Proven ability to understand business objectives, business environment, and products
Experience articulating ideas in presentations and in writing, identifying key findings and recommendations to management and team members
#LI-VENTURES
Compensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $58,656.00 - $92,328.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.
About the job
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Business Development Associate
Owns and executes strategies for generating high quality leads, qualifying prospects, and developing a strong flow of new business opportunities. Responsible for the development of a communication strategy that nurtures and enhances relationships. Provides insight on lead source effectiveness for all pipeline sources. Collaborates with internal teams to ensure alignment of business goals.
Research and identify potential optical practices, partners, and/or customers using online tools, internal databases, and other resources
Lead Customer Relationship Management (CRM) strategy, sending engaging cold outreach and other communications to attract new prospects
Maintain and update the database of prospects and actively manage the pipeline to ensure timely follow-ups and tracking
Enhance and optimize CRM processes, including messaging, content, frequency, and target audiences
Help collect & organize diligence documents and necessary documentation during the initial diligence process
Maintain and manage prospecting activity. Contact and evaluate lead qualification, schedule initial discovery calls. Track appointments as a leading KPI. Ensure all leads meet initial criteria via exploratory conversations, data collection, and evaluation
Coordinate with partners for annual prospecting events and attend lead sourcing industry events. Work with internal events teams to provide materials for events
Utilize internal teams and personal research needed to populate the prospect pipeline/database
Collaborate with internal business partners to address and resolve inquiries as necessary
Evaluate prospecting process/procedures, recommend, implement, and manage solutions to improve effectiveness
Recommend and manage or participate in the development of transaction support tools based on trends and patterns of inquiries
Job Specifications
Typically has the following skills or abilities:
Bachelor’s Degree in Business Administration, Business Management, Operations, or related field or equivalent experience
2+ years’ experience in Sales, Sales Support, Marketing, Operations, or related field, preferred
Previous experience in identifying and engaging with potential leads or prospects
A natural relationship builder with excellent communication and interpersonal skills, the ability to influence and engage with professionals at various levels
Able to manage multiple tasks, timelines, and follow-ups without missing details
Capable of quickly understanding processes, tools, and nuances of prospect/lead generation
Prior experience using CRM software to manage pipelines, track interactions, and generate reporting
Strong organization skills to prioritize multiple tasks while working effectively in a very fast-paced and dynamic environment
Ability to travel nationally, including some weekends for conferences, prospect dinners, and company events
Strong problem-solving, analytical, and critical thinking skills
Proven ability to understand business objectives, business environment, and products
Experience articulating ideas in presentations and in writing, identifying key findings and recommendations to management and team members
#LI-VENTURES
Compensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.
Salary Ranges: $58,656.00 - $92,328.00
VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.
Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.
We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.
As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.