B2B Marketing Manager

Our Values:

Dream big —Be visionary, strategic, and open to innovation Build great things —Work in service of our users, always improving and pushing higher Operate as an owner —Take responsibility with bold decision-making and bias for action Win like a sports team —Be trusting and collaborative while empowering others Learn and grow fast —Never stop learning and iterate fast Share our passion —Share ideas and practice enthusiasm and joy

About the team:

You will be joining a lean but mighty B2B marketing team that has the support of the larger marketing function, focused on establishing and growing Goodnotes’ B2B product offering globally.

About the role:

This is the role for you, if you’re excited to work on the things listed below:

• Support our B2B marketing strategy to generate leads, grow pipeline & build brand awareness

• Craft, execute and support compelling marketing campaigns across various paid channels, SEA and email/lifecycle marketing

• Support HubSpot CRM efforts through campaign setup, workflow automation, and lead nurturing to ensure seamless alignment between marketing and sales pipelines

• Create content strategy & materials for our website, other platforms and Sales enablement, such as blog posts, whitepapers, LinkedIn posts, one-pagers, product sheets, battlecards

• Build engaging case studies and testimonials from customer and market insights

• Assist in the production and participation at key B2B events

• Collaborate with Sales, Customer Support, Product & Partnerships to accelerate growth

The skills you will need to be successful in the above:

• 4+ years experience in B2B digital marketing, ideally in SaaS, or a fast-paced start up/scale up

• Strong analytical skills and a data-driven mindset, with proven results in generating strong lead pipeline and revenue outcomes

• Strong experience in organic & paid advertising (SEM, SEO, Social, Paid partnerships)

• Experience in copywriting, content creation & branding

• Experience with email automation, CRM & CMS tools (ideally Hubspot, but not a deal breaker)

• Proven success in building and optimising landing pages and user funnels to generate leads

• Experience in planning and managing key regional events, including international tradeshows and webinars

• Strong organisational and project management skills

• High attention to detail, with the ability to manage multiple priorities

• Flexible & positive can-do attitude, thriving in a fast-paced and fun environment

Even if you don’t meet all the criteria listed above, we would still love to hear from you! Goodnotes places a lot of value on learning and development and will support your growth if needed.

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes

• A role-specific call, combined with a live technical assessment to discuss your background and skillset for this role in more detail

• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you as well as support you throughout your career at Goodnotes

• A meet the team call with 2 or 3 GoodPeople you’d be working closely with at Goodnotes

• An AI literacy interview, to gauge how you work with AI

What’s in it for you:

• Budget for things like noise cancelling headphones, setting up your home office, personal development, professional training, and health & wellness

• Sponsored visits to our Hong Kong or London office every 2 years

• Company wide annual offsite

• Flexible working hours and location

• Medical insurance for you and your dependents