Associate Director - Content Optimization & Strategy
The Role:
As an Associate Director, Content Optimization & Strategy, you’ll work directly with enterprise CPG clients to improve content health, enhance product discoverability, and accelerate digital shelf performance. This is a hands-on, client-facing execution role — ideal for someone who thrives on translating analytics into activation, bridging creative and data-driven problem solving, and driving measurable impact across large portfolios.
This position is remote with 15-25% travel expected to client locations.
What You'll Do:
Partner directly with brand stakeholders to evaluate and improve product content across major retailers using CIQ’s content tool suite
Audit content health and taxonomy using CommerceIQ’s Content Intelligence and Retail Analytics dashboards, identifying opportunities to enhance discoverability, conversion, and brand consistency.
Deliver strategic presentations around content opportunities and recommendations at a retailer and sub category level
Educate client teams on best practices across retailers
Translate insights into action plans, prioritizing SKUs and categories that deliver the highest commercial impact.
Collaborate across internal and client teams — including retail media, analytics, and operations — to ensure content improvements connect to upstream and downstream levers.
Develop retailer-specific playbooks and repeatable frameworks that scale content excellence across multiple categories and regions.
Monitor performance post-implementation and communicate measurable results through data-driven reports and storytelling.
Benchmark brand performance against competitors using CIQ analytics to uncover whitespace and best practices.
Stay ahead of evolving retailer requirements to ensure compliance and maintain best-in-class digital shelf execution.
What You'll Bring:
6-8+ years of experience in digital shelf content, eCommerce operations, or CPG performance marketing.
Expertise in content optimization, product data management, and retailer content standards (Amazon, Walmart, Target, etc.).
Strong analytical and communication skills — able to synthesize large data sets into clear, actionable recommendations.
Detail-oriented, organized, and highly proactive in managing deliverables.
Collaborative, client-focused mindset with strong problem-solving instincts.
Passion for digital commerce, technology, and continuous improvement.
Compensation and Benefits:
The typical base pay range for this role across the US is: $109,000 - $150,000 per year.
This base pay range may be inclusive of several career levels at CommerceIQ and will be narrowed based on a number of factors including the candidate’s experience, qualifications, and location.
Base salary is just one part of your total rewards package at CommerceIQ. You may also be eligible for long-term incentives, in the form of company stock options, as well as potential discretionary bonuses. You will also receive access to:
Comprehensive medical, vision, and dental coverage
A 401(k)-retirement plan
Short & long-term disability insurance
Life insurance
Paid parental leave
Monthly reimbursements for gym, phone, and internet
10+ paid company holidays in each calendar year and unlimited PTO
Check out our LinkedIn page to learn more about what it’s like to work at CommerceIQ!
About the job
Apply for this position
Associate Director - Content Optimization & Strategy
The Role:
As an Associate Director, Content Optimization & Strategy, you’ll work directly with enterprise CPG clients to improve content health, enhance product discoverability, and accelerate digital shelf performance. This is a hands-on, client-facing execution role — ideal for someone who thrives on translating analytics into activation, bridging creative and data-driven problem solving, and driving measurable impact across large portfolios.
This position is remote with 15-25% travel expected to client locations.
What You'll Do:
Partner directly with brand stakeholders to evaluate and improve product content across major retailers using CIQ’s content tool suite
Audit content health and taxonomy using CommerceIQ’s Content Intelligence and Retail Analytics dashboards, identifying opportunities to enhance discoverability, conversion, and brand consistency.
Deliver strategic presentations around content opportunities and recommendations at a retailer and sub category level
Educate client teams on best practices across retailers
Translate insights into action plans, prioritizing SKUs and categories that deliver the highest commercial impact.
Collaborate across internal and client teams — including retail media, analytics, and operations — to ensure content improvements connect to upstream and downstream levers.
Develop retailer-specific playbooks and repeatable frameworks that scale content excellence across multiple categories and regions.
Monitor performance post-implementation and communicate measurable results through data-driven reports and storytelling.
Benchmark brand performance against competitors using CIQ analytics to uncover whitespace and best practices.
Stay ahead of evolving retailer requirements to ensure compliance and maintain best-in-class digital shelf execution.
What You'll Bring:
6-8+ years of experience in digital shelf content, eCommerce operations, or CPG performance marketing.
Expertise in content optimization, product data management, and retailer content standards (Amazon, Walmart, Target, etc.).
Strong analytical and communication skills — able to synthesize large data sets into clear, actionable recommendations.
Detail-oriented, organized, and highly proactive in managing deliverables.
Collaborative, client-focused mindset with strong problem-solving instincts.
Passion for digital commerce, technology, and continuous improvement.
Compensation and Benefits:
The typical base pay range for this role across the US is: $109,000 - $150,000 per year.
This base pay range may be inclusive of several career levels at CommerceIQ and will be narrowed based on a number of factors including the candidate’s experience, qualifications, and location.
Base salary is just one part of your total rewards package at CommerceIQ. You may also be eligible for long-term incentives, in the form of company stock options, as well as potential discretionary bonuses. You will also receive access to:
Comprehensive medical, vision, and dental coverage
A 401(k)-retirement plan
Short & long-term disability insurance
Life insurance
Paid parental leave
Monthly reimbursements for gym, phone, and internet
10+ paid company holidays in each calendar year and unlimited PTO
Check out our LinkedIn page to learn more about what it’s like to work at CommerceIQ!