Web/CRO Experimentation Project Manager

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

This contract position will assist with the management and execution of our web experimentation program, with a primary focus on optimizing user experiences, driving growth, and increasing the velocity of our experimentation program. This role is structured as a short-term and temporary independent contractor engagement, not as an employment relationship. Ideal candidates are self-motivated and self-employed professionals who excel in a dynamic environment and will be responsible for driving both increased output and efficiency of the web experimentation program. As an independent contractor, you will be instrumental in advancing our high standards across various touchpoints.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)

• Full time contract basis

• Contingent contract basis [add timeframe max 6 months contract or shorter based on project length

• Contractor Status Note: This is an independent contractor position. Contractors are not eligible for company benefits, paid holidays, PTO, or leaves of absence unless required by law. Valid work authorization required for the country of operation. Compensation will be structured according to geographic market zones and contractor status. Specific rates will be discussed during the contracting process

The contractor will:

• Maintain the Web team’s experimentation backlog; from generating test ideas to prioritization.

• Assist with site audits to identify potential opportunities. 

• Collaborate with internal teams to manage timely progression of experiments from ideation to launch. 

• Monitor live experiments to ensure no major anomalies.

• Assist with Experimentation Program process improvement. 

• Assist with experiment interpretation, analysis, and recommended next steps. 

• Manage completed experiments documentation.

About you:

The ideal contractor will have:

• 2-4 years of professional experience in Conversion Rate Optimization (CRO), web analytics, or growth marketing with various clients.

• Have experience evaluating and testing creative and messaging, understanding what drives user action.

• Are familiar with data analysis and basic experimentation techniques, with proficiency in tools such as Google Sheets, Amplitude, Snowflake and Tableau.

• Have experience with, and feel comfortable using optimization platforms such as Optimizely, Intellimize, AB Tasty, Adobe Target, WVO, etc.

• Are innately curious- you scrutinize results and wonder what could be tested.

• Have strong attention to detail and organization with the ability to manage projects.

• Strong written and verbal skills with the ability to present findings clearly and concisely.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers

• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment

• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care

• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.