Web Analytics Specialist

About the Role

We’re looking for a Web Analytics Specialist to join our Data Tracking team within the Technology organization. This is a high-impact role focused on enabling high-quality, reliable data from our product, website, and third-party tools, making it accessible and actionable for teams across Product, Marketing, Engineering, and Data.

In this role, you’ll be a vital contributor to our data ecosystem, ensuring data is accurately collected, processed, and routed to our data warehouse, marketing platforms, and product platforms. You’ll also play a key role in our data governance strategy, including cookie management.

Things you will do:

• Drive the high-level definition of tracking plans for new features, marketing campaigns, and web experiences.

• Ensure event naming conventions, metadata structure, and data formats align with our end-to-end data ecosystem, including downstream tools like Segment, Google Analytics, Amplitude, and our data warehouse.

• Work with stakeholders from Product, Marketing, and Engineering to convert business requirements into clear tracking specifications that support meaningful analysis and action.

• Own the implementation and management of tracking through tools like Segment and Google Tag Manager.

• Coordinate with Engineering teams to ensure seamless integration of tracking across web and product environments.

• Align across teams to surface opportunities for improved data design, enhanced event instrumentation, and expanded measurement coverage.

• Continuously monitor data quality, ensuring event data is accurate, consistent, and complete across platforms.

• Debug and investigate discrepancies using tools like Chrome DevTools, and resolve issues that arise from tracking bugs or inconsistent setups.

• Develop or adopt automated solutions for event validation and monitoring, contributing to long-term reliability and data governance.

• Serve as a tracking and analytics advocate within the organization — promoting a culture of data-informed decision-making.

• Proactively educate and support teams in using event data effectively to improve product features, marketing campaigns, and customer experiences.

• Identify and propose improvements to our tracking infrastructure, taxonomy, and QA processes to keep pace with company growth and complexity.

What you already bring to the table:

• You have experience in web analytics, digital tracking, or marketing data implementation, ideally in a SaaS or e-commerce environment.

• You’ve worked hands-on with Tag Management Systems and analytics tools like Google Analytics, Amplitude, or Segment.

• You’re experienced in conversion and impression tracking, including pixel implementations across marketing platforms.

• You’ve handled tracking bugs and data discrepancies and know how to debug efficiently.

• You’ve implemented and maintained custom event tracking strategies, aligning data capture with business goals.

• You’re familiar with channel attribution models and understand how marketing touchpoints influence user behavior.

• You understand the complexities of user identification, including anonymous vs known users, and have worked with conversion tracking frameworks.

• You’re confident navigating and integrating with tools in the Google Marketing Platform (GA, GTM, Google Ads).

• You have experience collaborating with cross-functional teams, including Product, Marketing, and Engineering, and can translate data needs into actionable implementations.