VP - Revenue Marketing

We’re looking for an experienced Vice President of Revenue Marketing with a proven track-record of success to join our team and help Muck Rack achieve its next level of growth.  

As our VP, Revenue Marketing, you will lead the charge to build and scale a modern, full-funnel marketing engine. From customer acquisition to lifecycle marketing, from paid media to SDR integration, this leader will drive measurable pipeline impact, strengthen customer retention and expansion, and bring data-driven creativity to every touchpoint. Reporting directly to the CEO, this role is both strategic and hands-on, ideal for a high-caliber leader who thrives in fast-paced environments and knows how to mentor teams while getting into the weeds when needed.

What you’ll do:

• Lead integrated marketing programs across paid, owned, and earned channels. Drive pipeline generation and revenue impact across Muck Rack’s self-service, mid-market, and enterprise segments. Develop creative, data-informed campaigns that perform.

• Oversee all web and digital performance initiatives. Drive conversion rate optimization (CRO), user experience (UX), and marketing site updates. Shape web strategy with a forward-looking view on how AI is transforming search, discovery, and brand visibility.

• Develop lifecycle campaigns that increase product adoption, expand accounts, and reduce churn. Build meaningful post-sale engagement strategies in partnership with customer success.

• Design and execute ABM and field marketing programs in partnership with sales. Oversee marketing’s relationship with the SDR function and ensure smooth orchestration across the funnel - from lead to pipeline to close.

• Own paid media strategy across channels—search, display, affiliate, retargeting, podcast, and emerging platforms. Leverage strong SEO fundamentals to maintain visibility and growth, while adapting to an AI-influenced search landscape.

• Mentor and manage a multidisciplinary marketing team, including field, digital, customer, SDRs, and performance marketing. Create a culture of creativity, ownership, and accountability.

• Define marketing KPIs and build dashboards that tie activity to outcomes. Ensure every program has a clear measurement framework and is optimized to hit business goals. Champion a test-and-learn, results-first mindset.

How success will be measured in this role:

• Contribution to pipeline growth and revenue across all segments

• Performance of integrated campaigns, paid media, and SEO efforts

• Improvements in website conversion, engagement, and user experience

• Impact of lifecycle programs on adoption, expansion, and retention

• Alignment with Sales and SDRs to improve funnel efficiency

• Development and performance of a high-impact marketing team

• Clear KPI tracking and consistent reporting on business outcomes

If the details below describe you, you could be a great fit for this role:

• 12-15+ years of experience in B2B SaaS marketing with ownership of demand generation, revenue marketing, and/or digital performance

• Proven track record of pipeline ownership across SMB, PLG/self-serve, mid-market, and enterprise motions

• Strong familiarity with modern martech tools including CRM, marketing automation, attribution platforms, and web analytics; fluency with spreadsheets and marketing data

• Demonstrated success partnering with sales and SDR leadership to drive qualified pipeline and revenue outcomes

• Experience overseeing lifecycle and customer marketing programs that drive product usage, expansion, and retention

• A deep understanding of paid media, SEO, and the evolving role of AI in search and marketing

• Comfortable in high-growth environments where hands-on execution and strategic leadership coexist

• A motivating people leader who can attract, develop, and retain top marketing talent

• Analytical and performance-driven, with a deep curiosity for data and a strong bias toward measurable impact

• Builder’s mindset - motivated by solving hard problems, modernizing systems, and creating structure where needed

• Forward-thinking operator, fluent in emerging marketing trends (e.g., AI, PLG, search evolution) with a desire to experiment and evolve ahead of the curve

• Hands-on leader - just as comfortable rolling up your sleeves as you are managing and mentoring a team

• Clear and confident communicator who can translate marketing performance into business outcomes for stakeholders across sales, product, and finance

• Collaborative and low-ego, thrives in cross-functional environments and values partnership over posturing

• Resilient and adaptable, with a calm, resourceful approach to ambiguity, shifting priorities, and complex growth challenges

Salary

In the US, the base salary for this role is between $200,000 and $230,000, depending on skills and experience. Total compensation for this role consists of base salary, an annual bonus plan, and equity. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.