Video Content Creator (Gen Z project)
About Flo
Flo is the world’s leading female health and well-being platform, helping millions take control of their health through personalized, science-backed insights. We're on a mission to build a better future for female health - and social content is a key growth lever, helping us build awareness, connect with the community, and bring millions of new users into the Flo ecosystem.
The Role
We’re looking for a freelance content creator/producer based on the US East Coast who can film themselves, bring a strong on-camera presence, and create scroll-stopping, engaging content. This person should have a proven track record of growing social accounts, be deeply tuned into Gen Z internet culture, and know how to create videos that rank, resonate, and build community.
Beyond content creation, this freelancer should be comfortable managing and collaborating with other creators & medical spokespersons, leading shoots, and leveraging a network of editors, videographers, and collaborators to scale production when needed.
Key Responsibilities
Content Creation: Film, edit, and publish content (TikTok, IG) that builds community, drives engagement and growth
Educational Storytelling: Transform complex health and wellness topics into engaging, snackable content that’s easy to digest, highly shareable, and builds both awareness and trust.
Community Management: Reply to comments, engage in outbound commentary on relevant content
Trend Spotting: Identify cultural moments early and transform them into brand-relevant, impactful storytelling.
Production Leadership: Manage small-scale shoots, coordinate with other creators, and oversee freelance editors/videographers to ensure high-quality delivery.
Collaboration: Work closely with Flo’s in-house teams (London-based) to build a social calendar and align content with brand & product goals while keeping it social-first.
Analytics & Iteration: Track performance metrics, learn what works, and optimize content accordingly.
Profile We’re Looking For
US-based (East Coast)
Proven track record of growing accounts and creating engaging, viral content.
Strong ability to self-film, confident working solo, reacting quickly to relevant trends, without heavy production support.
Culturally fluent in US Gen Z internet culture.
Comfortable managing other creators and production workflows (briefing editors, creators, videographers, running shoots) when needed.
Has an established network of freelance editors, videographers, and creative collaborators.
Experience in health & wellness content is a strong plus.
Independent, proactive, and thrives in a fast-paced environment.
Contract Details
Freelance, 40 hours per week, 3 months required. Likely to be extended.
Remote, East Coast US preferred.
Compensation based on experience and project scope.
#LI-DL1
About the job
Apply for this position
Video Content Creator (Gen Z project)
About Flo
Flo is the world’s leading female health and well-being platform, helping millions take control of their health through personalized, science-backed insights. We're on a mission to build a better future for female health - and social content is a key growth lever, helping us build awareness, connect with the community, and bring millions of new users into the Flo ecosystem.
The Role
We’re looking for a freelance content creator/producer based on the US East Coast who can film themselves, bring a strong on-camera presence, and create scroll-stopping, engaging content. This person should have a proven track record of growing social accounts, be deeply tuned into Gen Z internet culture, and know how to create videos that rank, resonate, and build community.
Beyond content creation, this freelancer should be comfortable managing and collaborating with other creators & medical spokespersons, leading shoots, and leveraging a network of editors, videographers, and collaborators to scale production when needed.
Key Responsibilities
Content Creation: Film, edit, and publish content (TikTok, IG) that builds community, drives engagement and growth
Educational Storytelling: Transform complex health and wellness topics into engaging, snackable content that’s easy to digest, highly shareable, and builds both awareness and trust.
Community Management: Reply to comments, engage in outbound commentary on relevant content
Trend Spotting: Identify cultural moments early and transform them into brand-relevant, impactful storytelling.
Production Leadership: Manage small-scale shoots, coordinate with other creators, and oversee freelance editors/videographers to ensure high-quality delivery.
Collaboration: Work closely with Flo’s in-house teams (London-based) to build a social calendar and align content with brand & product goals while keeping it social-first.
Analytics & Iteration: Track performance metrics, learn what works, and optimize content accordingly.
Profile We’re Looking For
US-based (East Coast)
Proven track record of growing accounts and creating engaging, viral content.
Strong ability to self-film, confident working solo, reacting quickly to relevant trends, without heavy production support.
Culturally fluent in US Gen Z internet culture.
Comfortable managing other creators and production workflows (briefing editors, creators, videographers, running shoots) when needed.
Has an established network of freelance editors, videographers, and creative collaborators.
Experience in health & wellness content is a strong plus.
Independent, proactive, and thrives in a fast-paced environment.
Contract Details
Freelance, 40 hours per week, 3 months required. Likely to be extended.
Remote, East Coast US preferred.
Compensation based on experience and project scope.
#LI-DL1