Staff Social Media Manager
An overview of this role
We are seeking a detail-oriented Staff Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences. This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams.
What You’ll Do
Content Calendar Management
Create, maintain, and execute comprehensive social media content calendars across all platforms
Coordinate content scheduling and publishing using Sprout Social
Ensure consistent posting cadence and optimal timing for our audiences
Plan content themes around developer events, product releases, and industry trends
Manage content approval workflows and deadlines
Developer-Focused Content Creation
Develop technical content that resonates with software developers, engineers, and technical decision-makers
Create tutorials, code snippets, technical tips, and developer-focused educational content
Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
Collaborate with engineering teams to highlight technical innovations and features
Platform Management & Optimization
Manage daily social media activities across LinkedIn, Twitter/X, and Instagram. As well as work alongside YouTube manager to collaborate on content fit for cross-promotion.
Monitor developer communities and engage in relevant conversations
Optimize posting times and content formats based on developer audience behavior
Analytics & Reporting
Track and analyze content performance with focus on developer engagement metrics
Prepare weekly and monthly performance reports
Identify high-performing content types and optimize future posts
Measure employee advocacy program effectiveness
Community Engagement
Engage with developer community members, answer questions, and participate in discussions
Monitor and respond to comments, mentions, and direct messages
Build relationships with developer influencers and community leaders
Support customer success by directing technical inquiries to appropriate teams
What You’ll Bring
Experience
8+ years of social media marketing experience in a B2B SaaS or Software company
Experience creating content for technical or developer audiences
Proven experience with social media management tools, specifically Sprout Social
Experience with project management tools, specifically Asana
Track record of managing content calendars and meeting publishing deadlines
Skills
Proficiency in Sprout Social for content scheduling, monitoring, and reporting
Basic understanding of developer tools, programming concepts, and technical terminology
Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
Excellent written communication with ability to adapt tone for developer audiences
Strong organizational and project management skills
Attention to detail and ability to manage multiple deadlines
Collaborative mindset and experience working with technical teams
Self-motivated with ability to work independently
How GitLab will support you
All remote, asynchronous work environment
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Remote-Global
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range
$81,000—$174,000 USD
About the job
Apply for this position
Staff Social Media Manager
An overview of this role
We are seeking a detail-oriented Staff Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences. This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams.
What You’ll Do
Content Calendar Management
Create, maintain, and execute comprehensive social media content calendars across all platforms
Coordinate content scheduling and publishing using Sprout Social
Ensure consistent posting cadence and optimal timing for our audiences
Plan content themes around developer events, product releases, and industry trends
Manage content approval workflows and deadlines
Developer-Focused Content Creation
Develop technical content that resonates with software developers, engineers, and technical decision-makers
Create tutorials, code snippets, technical tips, and developer-focused educational content
Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
Collaborate with engineering teams to highlight technical innovations and features
Platform Management & Optimization
Manage daily social media activities across LinkedIn, Twitter/X, and Instagram. As well as work alongside YouTube manager to collaborate on content fit for cross-promotion.
Monitor developer communities and engage in relevant conversations
Optimize posting times and content formats based on developer audience behavior
Analytics & Reporting
Track and analyze content performance with focus on developer engagement metrics
Prepare weekly and monthly performance reports
Identify high-performing content types and optimize future posts
Measure employee advocacy program effectiveness
Community Engagement
Engage with developer community members, answer questions, and participate in discussions
Monitor and respond to comments, mentions, and direct messages
Build relationships with developer influencers and community leaders
Support customer success by directing technical inquiries to appropriate teams
What You’ll Bring
Experience
8+ years of social media marketing experience in a B2B SaaS or Software company
Experience creating content for technical or developer audiences
Proven experience with social media management tools, specifically Sprout Social
Experience with project management tools, specifically Asana
Track record of managing content calendars and meeting publishing deadlines
Skills
Proficiency in Sprout Social for content scheduling, monitoring, and reporting
Basic understanding of developer tools, programming concepts, and technical terminology
Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
Excellent written communication with ability to adapt tone for developer audiences
Strong organizational and project management skills
Attention to detail and ability to manage multiple deadlines
Collaborative mindset and experience working with technical teams
Self-motivated with ability to work independently
How GitLab will support you
All remote, asynchronous work environment
Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Remote-Global
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota pay range
$81,000—$174,000 USD