Staff Content Designer - Evidence and Messaging Systems

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About this role

In this role, you will be our resident expert within XD Discovery + Foundations on Evidence and information hierarchy, ensuring that members have the right information at the right time, to help them discover and decide their next movie, show, or game. You will prioritize your time between horizontal alignment across various Member initiatives involving Evidence, the Messaging tooling system, and the Personalized Experience org. 

About You

• You advocate for the member, designing balanced solutions that offer choices (and show clear value) to the member  vs. trying to 'sell' something to them.

• You’re a demonstrated systems thinker with familiarity in taxonomy creation.

• You have rich experience categorizing or describing content for users, ideally in an entertainment-related setting.

• You're equally comfortable writing vivid copy, articulating the rationale behind word choices and drafting strategic internal documents. 

• You know how to think critically about user journeys and incorporate data and research into your work. 

• You're comfortable advocating for your point of view, but also highly collaborative and responsive to feedback. 

• You're known for building strong working relationships with colleagues who have different backgrounds and areas of expertise. 

• You're self-directed and set a high bar for execution and communication. 

Success looks like:

• Members can effortlessly understand if a title is right for them

• Members can seamlessly plan for and engage with timely content on our platform.

• Internally, XFN partners can efficiently leverage a single text evidence system, thereby accelerating strategy and implementation and improving cohesion for our product. 

What You’ll Do

• Evidence systems 

  • Build scalable evidence frameworks (e.g., go/evidence) for badges, callouts, metadata, and synopses, as well as information hierarchy best practices across surfaces and member journeys. 

  • Understand and evaluate the bespoke needs of different teams and translate those needs into cohesive, flexible patterns and principles (example projects in flight: Episodic merchandising, TCI, DP, Mobile IA efforts, Live and more)

  • Coordinate with cross-functional partners, including PMR and localization, to make sure that all forms of evidence (including title-specific evidence) feel cohesive and relevant to members globally.

  • Innovate with Content Designers, Product Designers, and Merchandising partners across teams on new Evidence use cases.  

• Messaging systems

  • Partner with Messaging XD and Consumer Messaging (Merch) on the MEP (Messaging Enablement Platform) workstream to build a self-serve tool that allowsCMP and other teams at Netflix to build, send, and manage their own campaigns autonomously.

Qualifications

• 5+ years of experience working on a user-focused entertainment or publishing platform

• Ability to build successful working relationships with stakeholders, partners and team members

• Demonstrated creative and analytical writing skills

• Experience developing language frameworks and strategies

• Experience working on global products and partnering with Globalization

• Experience with a/b testing preferred

• Experience creating or contributing to design systems, and evolving them as business needs change

• Understands the intersection of user journeys and merch lifecycles

• Comfortable working with ambiguity - able to bring rigorous design thinking and operational structure to complex and evolving problem spaces.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $70,000-$370,000. Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here.

Netflix is a unique culture and environment.  Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversitybuilds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.