Sr. UI/UX Manager (DTC/Subscription)

About You

We’re seeking a highly experienced Senior UI/UX Manager to lead the design and art direction of our direct-to-consumer (DTC) website, with a focus on driving user engagement, conversion, and subscription growth in the wellness space. This role is ideal for a seasoned design leader who merges deep UX/UI expertise with the refined eye of an art director. You’ll partner closely with brand, creative, and product teams to bring an elevated, elegant, and seamless digital experience to life—grounded in performance and brand storytelling.

Responsibilities:

• Own the end-to-end UI/UX strategy and execution for our DTC website and digital ecosystem.

• Translate brand strategy and product positioning into world-class digital experiences that convert and retain customers.

• Lead UX research, wire framing, prototyping, and user testing, with a focus on improving site usability, flow, and conversion (especially for subscription).

• Provide art direction for the site, ensuring a consistently elevated and beautiful visual presentation that aligns with brand guidelines and creative campaigns.

• Collaborate cross-functionally with brand, growth, retention and creative teams to optimize site performance while maintaining high visual and experiential standards.

• Guide and mentor internal and agency partners to ensure excellence in execution across desktop and mobile.

• Maintain a high bar for design quality and UX thinking across the full funnel—acquisition, onboarding, routine-building, and post-purchase.

• Lead A/B testing and UX experimentation in collaboration with DP leader, analytics, and marketing teams.

• Act as a strategic thought partner to stakeholders across growth, brand, and product.

Requirements: 

• 7–10 years of UI/UX experience, including agency-side work and in-house digital leadership for a DTC brand

• Strong portfolio showcasing both UX thinking and elevated art direction, ideally within the wellness, beauty, or lifestyle category

• Deep experience with DTC eCommerce and subscription businesses

• Proven success improving UX performance metrics (conversion, engagement, retention) while maintaining brand integrity

• Strong understanding of user flows, information architecture, and mobile-first responsive design

• Experience with Figma, prototyping tools, and user testing platforms

• Excellent communication and presentation skills—able to clearly articulate design rationale to non-design partners

• Highly collaborative with strong creative instincts and a sharp eye for detail

Nice-to-Have: 

• Experience working on wellness or health-related products

• Knowledge of personalization, routine-building tools, or quiz UX

• Understanding of CRO principles and tools (e.g., VWO, Full Story)

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$140,000—$160,000 USD