Sr Product Marketing Specialist

About the Role:

The Senior Product Marketing Specialist / Product Marketing Manager is responsible for the collection, analysis, and dissemination of competitive intelligence across our global organization. This role reports to the Manager, Product Marketing - Insights. This is a high impact role that will be responsible for proactively monitoring, deeply analyzing, and effectively communicating insights about our key competitors to various stakeholders. The insights generated will inform positioning, product roadmaps, and go to market strategies. You’ll be part of a team that sits at the intersection of marketing, product, sales, operations, and the market. 

What you can expect to do: 

• Competitive landscape monitoring

  • Actively and continuously monitor the market for product launches, feature updates, pricing changes, and marketing campaigns

  • Utilize a variety of sources, including industry news feeds, social media channels, market research reports, and competitor websites

  • Serve as the subject matter expert on the competitive landscape, including supporting sales in individual deal strategization

  • Identify market trends and provide relevant strategic recommendations 

• Deep competitive analysis

  • Conduct in-depth analysis of competitor products, go-to-market strategies, and messaging to identify strengths, weaknesses, and key differentiators

  • Perform win-loss on sales deals to help identify areas of product innovation, sales strategies, marketing messaging, and competitive positioning to increase future win rates

  • Create detailed competitive battlecards, market share analyses, and deep dive research on products and features to help inform business strategy

  • Support in product roadmap development including surfacing key insights from the market

• Messaging & Positioning

  • Support our product marketing and sales enablement team in crafting messaging about how we win the market and our competitive advantages, focused on our value proposition and key differentiators

  • Support with talk tracks, discovery questions, and objection-handling scripts

• Education & Enablement

  • Develop and deliver engaging presentations, newsletters, and training sessions to educate key teams, including product, sales, marketing, and leadership

  • Maintain and update a centralized library of competitive intelligence resources

What we’re looking for: 

• A Bachelor’s Degree or equivalent

• 4-6 years of product marketing experience, preferably in B2B technology 

• Strong analytical and critical thinking skills with the ability to distill complex information into concise and digestible insights

• Strategic mindset with the ability to combine qualitative and quantitative sources - the more that you can inform your thinking with data the better

• Creative thinker who is looking for a highly visible role and is willing to think outside the box to share and disseminate insights

• Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences

• Experience with Klue, Gong, Highspot, and Salesforce is a plus

We will consider for employment all qualified applicants who meet the inherent requirements for the position. Please note that background checks are required, and this may include criminal record checks.

The annual gross base salary range for this position is $97,500 - $122,000 plus variable compensation.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.