Sr. Product Marketing Manager

Scopely is looking for a Sr. Product Marketing Manager for the Tiki Solitaire TriPeaks game. This role is based remotely in Canada and will partner with a US, Spain, and LATAM based team.

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. 

Tiki Solitaire TriPeaks is a top grossing solitaire game.  The close knit team has an outstanding culture where they embrace and respect each other as individuals and equals.

What You Will Do

As the Sr. Product Marketing Manager at Tiki Solitaire TriPeaks, you'll create captivating and innovative UA creatives that attract and engage potential players. You'll optimize our product pages in the Apple and Google Play Store with visually appealing content that highlights our game's unique features and drives strong install conversion. Ensuring a cohesive brand appearance, you'll maintain consistency across all marketing materials. You'll stay ahead of industry trends, researching competitors and conducting A/B tests to maximize the impact of our creatives and support our growth goals. Additionally, you are responsible for building a close relationship with product and having a deep understanding of the product roadmap and goals to inform marketing decisions.

• Develop a creative strategy and work with creative partners to develop and execute captivating user acquisition (UA) creatives that will connect Tiki Solitaire TriPeaks with our target audience.

• Push creative boundaries, identifying innovative ways to market to our target audience.

• Optimize product pages in the Apple and Google Play Store with compelling and visually stunning content to drive industry-leading conversion rates.

• Ensure a cohesive and vibrant brand appearance across all marketing materials and touchpoints.

• Analyze performance data and conduct A/B testing in collaboration with performance marketing and ASO (App Store Optimization) teams to maximize the impact of our creatives.

• Stay ahead of industry trends and competitor strategies through thorough market research.

• Collaborate seamlessly with cross-functional teams, including art, performance marketing, and product, to align on creative strategies.

• Provide clear and inspiring creative feedback to both internal and external teams.

• Manage multiple creative projects with finesse, ensuring timely and high-quality delivery.

• Oversee the production of dynamic video content, from concept development to final editing.

• Monitor and report on the performance of creative assets, offering actionable insights and recommendations.

• Maintain and update brand guidelines to ensure a consistent and exciting visual and written communication style.

• Create and manage budgets for creative production, ensuring cost-effective and impactful use of resources.

• Develop and maintain a content calendar to plan and schedule engaging creative assets.

• Ensure compliance with platform-specific guidelines and advertising standards.

• Continuously seek out opportunities for process improvements to streamline creative workflows and elevate our brand.

What We’re Looking For:

• 5+ years of experience in creative media or related roles.

• Strong communication skills, both verbal and written.

• A passion for gaming and a deep understanding of the mobile gaming landscape.

• Can articulate and provide constructive, creative feedback effectively.

• Excel at planning, executing, and managing tasks, ensuring timely and high-quality delivery.

• Have a proven track record of elevating user acquisition (UA) creatives.

• Have experience working with cross-functional teams.

• Skilled in analyzing data and interpreting it to inform creative decisions.

• Stay updated on industry trends and competitor strategies.

• Bring a creative mindset with a strategic approach to problem-solving and innovation.

• Can manage multiple projects simultaneously and prioritize effectively.

• Thrive in a collaborative, fast-paced, and dynamic environment.

• Thrives in ambiguity, is a self starter.

• Have a keen eye for detail and a passion for creating visually stunning content.

• Are proactive and continuously seek out opportunities for improvement and innovation.

Bonus 

• Proficient in using creative tools such as Adobe Creative Suite, video editing software, and other relevant tools.