Sr. Product Manager - Ads & Connects
Upwork ($UPWK) is the world’s human and AI-powered work marketplace that connects businesses with highly skilled, AI-enabled independent talent from across the globe. From entrepreneurs to Fortune 100 enterprises, companies rely on Upwork’s trusted platform and its mindful AI companion, Uma, to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With on-demand access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, Upwork enables businesses of all sizes to scale, innovate, and build agile teams for the age of AI and beyond.
Upwork’s platform has facilitated more than $25 billion in economic opportunity for talent around the world. Learn more at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X.
We’re seeking a Sr. Product Manager (Contract) to provide coverage through the end of the year on high-visibility Ads & Connects initiatives. You’ll drive strategy and execution for two critical ad products — Boosted Profiles (talent-side) and Featured Job Post (client-side). This role sits within Upwork’s Hybrid Workforce Solutions (HWS) Team, a global group of professionals supporting our business.
You’ll partner with senior leaders to shape marketplace design, launch experiments, and deliver measurable results that directly impact revenue and growth. This is an opportunity to influence core monetization levers in Upwork’s two-sided marketplace while working cross-functionally with analytics, design, economics, pricing, FP&A, and marketing.
Responsibilities
Drive marketplace design initiatives tied to Ads & Connects in partnership with Growth & Monetization leadership.
Define, prioritize, and deliver roadmap enhancements with cross-functional partners.
Design, run, and evaluate experiments; translate insights into strategic product decisions.
Track and interpret key metrics, ensuring revenue-impacting initiatives are aligned and on schedule.
Simplify complex product challenges using first-principles thinking, data analysis, and informed intuition.
Ensure cross-team alignment and timely delivery of milestones, keeping stakeholders engaged and accountable.
What it takes to catch our eye
5+ years as a Product Manager in high-growth or fast-paced environments.
Proven record of building and executing product roadmaps with cross-functional teams.
Strong analytical skills, including SQL/Snowflake, Looker, and defining input/guardrail metrics.
Excellent communication skills with overlap in U.S. business hours (East Coast minimum).
A bias for action with the ability to bring clarity amid ambiguity.
Bonus: Experience with ad products, two-sided marketplaces, or funnel optimization; hands-on Upwork experience as freelancer or client.
Come change how the world works.
At Upwork, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide. While we have a physical office in Palo Alto, we currently hire full-time employees in 34 U.S. states, making it easier than ever to join our mission from wherever you call home.
Our culture is built on trust, risk-taking, customer focus, and excellence, all in service of our core mission: to create economic opportunities so people have better lives. We embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs, mentorship, and our Upwork Belonging Communities.
We’re proud to offer benefits that go beyond the basics, including comprehensive medical coverage for you and your family, unlimited PTO, a 401(k) plan with matching, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. Visit our Life at Upwork page to learn more about our values, working principles, and the overall employee experience.
Ready to help shape the future of work? Check out our Careers page to learn more about opportunities at Upwork.
About the job
Apply for this position
Sr. Product Manager - Ads & Connects
Upwork ($UPWK) is the world’s human and AI-powered work marketplace that connects businesses with highly skilled, AI-enabled independent talent from across the globe. From entrepreneurs to Fortune 100 enterprises, companies rely on Upwork’s trusted platform and its mindful AI companion, Uma, to find and hire expert talent, leverage AI-powered work solutions, and drive business transformation. With on-demand access to professionals spanning more than 10,000 skills across AI & machine learning, software development, sales & marketing, customer support, finance & accounting, and more, Upwork enables businesses of all sizes to scale, innovate, and build agile teams for the age of AI and beyond.
Upwork’s platform has facilitated more than $25 billion in economic opportunity for talent around the world. Learn more at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X.
We’re seeking a Sr. Product Manager (Contract) to provide coverage through the end of the year on high-visibility Ads & Connects initiatives. You’ll drive strategy and execution for two critical ad products — Boosted Profiles (talent-side) and Featured Job Post (client-side). This role sits within Upwork’s Hybrid Workforce Solutions (HWS) Team, a global group of professionals supporting our business.
You’ll partner with senior leaders to shape marketplace design, launch experiments, and deliver measurable results that directly impact revenue and growth. This is an opportunity to influence core monetization levers in Upwork’s two-sided marketplace while working cross-functionally with analytics, design, economics, pricing, FP&A, and marketing.
Responsibilities
Drive marketplace design initiatives tied to Ads & Connects in partnership with Growth & Monetization leadership.
Define, prioritize, and deliver roadmap enhancements with cross-functional partners.
Design, run, and evaluate experiments; translate insights into strategic product decisions.
Track and interpret key metrics, ensuring revenue-impacting initiatives are aligned and on schedule.
Simplify complex product challenges using first-principles thinking, data analysis, and informed intuition.
Ensure cross-team alignment and timely delivery of milestones, keeping stakeholders engaged and accountable.
What it takes to catch our eye
5+ years as a Product Manager in high-growth or fast-paced environments.
Proven record of building and executing product roadmaps with cross-functional teams.
Strong analytical skills, including SQL/Snowflake, Looker, and defining input/guardrail metrics.
Excellent communication skills with overlap in U.S. business hours (East Coast minimum).
A bias for action with the ability to bring clarity amid ambiguity.
Bonus: Experience with ad products, two-sided marketplaces, or funnel optimization; hands-on Upwork experience as freelancer or client.
Come change how the world works.
At Upwork, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide. While we have a physical office in Palo Alto, we currently hire full-time employees in 34 U.S. states, making it easier than ever to join our mission from wherever you call home.
Our culture is built on trust, risk-taking, customer focus, and excellence, all in service of our core mission: to create economic opportunities so people have better lives. We embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs, mentorship, and our Upwork Belonging Communities.
We’re proud to offer benefits that go beyond the basics, including comprehensive medical coverage for you and your family, unlimited PTO, a 401(k) plan with matching, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. Visit our Life at Upwork page to learn more about our values, working principles, and the overall employee experience.
Ready to help shape the future of work? Check out our Careers page to learn more about opportunities at Upwork.