Sr. Manager - Digital Experience (Web Properties & eCommerce)
Develop and Implement Website and eCommerce Strategies: Create and execute a comprehensive eCommerce strategy that aligns with overall sales targets and business objectives. Focus on driving direct online sales, sales pipeline, expanding market presence, and meeting revenue targets. Sales Alignment: Work closely with the demand gen and sales team to ensure eCommerce initiatives support and meet sales targets. Analyze sales data and visitor experience trends to inform strategy adjustments and improvements. Platform Management: Oversee the management and optimization of our eCommerce platforms, ensuring seamless functionality, user-friendly navigation, security & privacy policies, and effective product presentation. Customer Experience Optimization: Enhance the online customer journey by implementing best practices in UX/UI design, personalization, and conversion rate optimization through collaboration with the digital marketing team. Performance Analysis: Monitor and analyze key performance indicators (KPIs) related to online sales, traffic, conversion rates, pipeline, and customer engagement. Use data-driven insights to make informed decisions and drive continuous improvement. Present customer engagement findings, strategy, KPIs to leadership and the larger organization. Cross-Functional Collaboration: Collaborate with marketing, sales, product development, IT, security & legal teams to ensure cohesive execution of website & eCommerce initiatives. Be a close partner with onsite digital team, product lines, central marketing, and IT to optimize our customer experience, actively collecting learnings from customers through VOC and digital insights. Vendor and Partner Management: Manage relationships with third-party vendors and partners, including payment processors, logistics providers, and digital marketing agencies. Content and Inventory Management: Working closely with product marketing and product management, oversee website copy and content, and inventory management to ensure accurate and timely representation of products online. Promotional Strategy: Develop promotional strategy and tactics for RSMeans.com and other eCommerce sites. Capture and share learnings and best practices across eCommerce enabled regions and with traditional digital channels. Analyze key eCommerce metrics and set up test plans to improve KPIs. Identify and collaborate on new market funnel opportunities to drive eCommerce traffic both on-site and off-site. Bachelor's degree in Business, Marketing, Computer Science, eCommerce, or a related field. Proven experience as a website manager and/or eCommerce Manager or in a similar role, with a strong understanding of eCommerce platforms and digital marketing strategies. Demonstrated ability to develop and execute successful eCommerce strategies aligned with sales quotas. Proficiency in web analytics tools (e.g., Google Analytics) and eCommerce platforms (e.g., Shopify, Magento). Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and leadership skills, with the ability to collaborate effectively across teams. Experience in managing budgets and achieving sales targets. Comfortable working with data sets, performing operational tasks, creating A/B site tests, and making data-driven decisions Able to think globally and work with a worldwide team across many time zones Strong desire to understand customer behavior (customer obsessed) Able to use customer insights and customer voice to drive actionable improvements to website Able to problem-solve and educate others on new processes Agile experience and proficiency with Agile methodology is a plus SEO/GEO (AI engine optimization) acumen Experience in the SaaS product marketing to the public sector. Familiarity with CRM and ERP systems. Join our team and play a key role in shaping the future of our eCommerce business. If you are a strategic thinker with a passion for driving online sales and enhancing customer experiences, we would love to hear from you.
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Sr. Manager - Digital Experience (Web Properties & eCommerce)
Develop and Implement Website and eCommerce Strategies: Create and execute a comprehensive eCommerce strategy that aligns with overall sales targets and business objectives. Focus on driving direct online sales, sales pipeline, expanding market presence, and meeting revenue targets. Sales Alignment: Work closely with the demand gen and sales team to ensure eCommerce initiatives support and meet sales targets. Analyze sales data and visitor experience trends to inform strategy adjustments and improvements. Platform Management: Oversee the management and optimization of our eCommerce platforms, ensuring seamless functionality, user-friendly navigation, security & privacy policies, and effective product presentation. Customer Experience Optimization: Enhance the online customer journey by implementing best practices in UX/UI design, personalization, and conversion rate optimization through collaboration with the digital marketing team. Performance Analysis: Monitor and analyze key performance indicators (KPIs) related to online sales, traffic, conversion rates, pipeline, and customer engagement. Use data-driven insights to make informed decisions and drive continuous improvement. Present customer engagement findings, strategy, KPIs to leadership and the larger organization. Cross-Functional Collaboration: Collaborate with marketing, sales, product development, IT, security & legal teams to ensure cohesive execution of website & eCommerce initiatives. Be a close partner with onsite digital team, product lines, central marketing, and IT to optimize our customer experience, actively collecting learnings from customers through VOC and digital insights. Vendor and Partner Management: Manage relationships with third-party vendors and partners, including payment processors, logistics providers, and digital marketing agencies. Content and Inventory Management: Working closely with product marketing and product management, oversee website copy and content, and inventory management to ensure accurate and timely representation of products online. Promotional Strategy: Develop promotional strategy and tactics for RSMeans.com and other eCommerce sites. Capture and share learnings and best practices across eCommerce enabled regions and with traditional digital channels. Analyze key eCommerce metrics and set up test plans to improve KPIs. Identify and collaborate on new market funnel opportunities to drive eCommerce traffic both on-site and off-site. Bachelor's degree in Business, Marketing, Computer Science, eCommerce, or a related field. Proven experience as a website manager and/or eCommerce Manager or in a similar role, with a strong understanding of eCommerce platforms and digital marketing strategies. Demonstrated ability to develop and execute successful eCommerce strategies aligned with sales quotas. Proficiency in web analytics tools (e.g., Google Analytics) and eCommerce platforms (e.g., Shopify, Magento). Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication and leadership skills, with the ability to collaborate effectively across teams. Experience in managing budgets and achieving sales targets. Comfortable working with data sets, performing operational tasks, creating A/B site tests, and making data-driven decisions Able to think globally and work with a worldwide team across many time zones Strong desire to understand customer behavior (customer obsessed) Able to use customer insights and customer voice to drive actionable improvements to website Able to problem-solve and educate others on new processes Agile experience and proficiency with Agile methodology is a plus SEO/GEO (AI engine optimization) acumen Experience in the SaaS product marketing to the public sector. Familiarity with CRM and ERP systems. Join our team and play a key role in shaping the future of our eCommerce business. If you are a strategic thinker with a passion for driving online sales and enhancing customer experiences, we would love to hear from you.