Sr. Growth Marketing Manager - Paid Media

JOB TITLE: Sr. Growth Marketing Manager, Paid Media LOCATION: REMOTE

THE ROLE:

We're seeking a data-driven, creative, and strategic growth marketer to lead and scale Splice’s paid social acquisition efforts. You’ll play a pivotal role in building full-funnel campaigns across platforms like Meta, TikTok, YouTube, and emerging channels - while supporting broader growth marketing efforts, including paid search and performance optimization.

This role requires a deep understanding of both performance marketing and the nuances of the music creator audience. You’ll work closely with creative, brand, content, and product marketing teams to ensure campaigns are brand-aligned, audience-appropriate, and performance-optimized by leveraging insights from across paid and organic channels.

WHAT YOU’LL DO:

• Work with our Agency partners to own and manage Splice’s paid social media strategy, execution, and performance across platforms including Meta, TikTok, YouTube, X (Twitter), and Reddit.

• Develop full-funnel campaigns focused on user acquisition, engagement, and retention, aligned with overall growth objectives.

• Partner with design, social, and content teams to brief and optimize creative for paid campaigns, including video-first assets.

• Collaborate on paid search strategy (Google Ads, YouTube Search) and manage testing frameworks for both SEM and paid social.

• Analyze campaign data to identify trends, uncover insights, and optimize performance against KPIs (CPA, CAC, ROAS, LTV).

• Test and scale new paid social platforms and audience segments based on performance.

• Manage budgets, forecasts, and reporting for your channels with a focus on efficiency and growth.

• Leverage data to spot content trends and emerging creators that can be amplified in paid social strategy

• Work with analytics and BI partners to build dashboards and improve attribution.

JOB REQUIREMENTS: 

• 5+ years of hands-on experience managing paid social campaigns at a growth-focused company, agency, or tech startup.

• Deep experience running paid campaigns on Meta, TikTok, YouTube, and other social channels.

• Solid understanding of paid search (Google Ads), including keyword strategy, bidding, and attribution modeling.

• Familiarity with growth channels such as CTV, digital/in-person events, and dedicated sponsorships.

• Strong analytical skills; ability to interpret data and turn insights into actionable recommendations.

• Creative thinking with experience in briefing, testing, and optimizing performance ad creatives.

• Experience with marketing tools like Google Ads, Facebook Ads Manager, TikTok Ads, Google Analytics, and Looker/Data Studio.

• Familiarity with growth marketing tactics, including funnel optimization, experimentation frameworks, and LTV modeling.

NICE TO HAVES: 

• Design and video experience to guide ad-first creative

• Experience working with Google Tag Manager 

• Data tooling exposure in platforms such as Segment and BigQuery

• Passion for music and/or music technology is a big plus!

SPLICE BENEFITS: 

• Compensation & Equity: Competitive pay with annual reviews and equity opportunities.

• Time Off: Unlimited PTO to recharge and thrive.

• Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.

• Retirement Savings: 401(k) plan with immediate vesting and company match.

• Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.

• Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.

• Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.

• Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.

The national pay range for this role is $118,893 - $148,616. Individual compensation will be commensurate with the candidate's experience.