Sr. Expansion Marketing Manager
About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information.
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
The Revenue Marketing team is seeking a growth-oriented Sr. Expansion Marketing Manager, Upmarket to lead, develop, and execute targeted programs that drive expansion demand, pipeline growth, and revenue within the customer base. In this role, you will be responsible for designing innovative cross-sell and upsell strategies, creating engaging post-sales buyer journeys, and leveraging multiple marketing channels to deliver impactful campaigns. You will collaborate cross-functionally to align messaging with customer needs, identify new targeting opportunities, and optimize program performance. By combining creativity, strategic thinking, and data-driven insights, you will ensure that programs resonate with enterprise buyer personas and deliver measurable growth. This role offers an exciting opportunity to own and create impactful programs, enable field teams with effective outbound plays, and make a tangible contribution to expansion revenue growth in upmarket segments.
This is a remote opportunity within the US.
What we're looking for:
Experience: 8+ years of B2B demand generation, customer marketing, ABM experience or related with a preference for experience in a technology, cybersecurity or SaaS industry.
Upmarket & customer expertise: Deep understanding of commercial and enterprise buyer personas, particularly within IT, Security, or similar domains. Experience with ABM and a deep understanding of multi-threading and enterprise buying processes. Deep understanding of different customer contact types and personas.
Program development: Strong understanding and experience in B2B campaign strategy, framework, development, and execution and proven success with owning, designing and executing integrated marketing campaigns that drive pipeline and revenue growth.
Cross-functional collaboration: Experience working closely with sales, product, and marketing teams, with a demonstrated ability to communicate and influence across departments.
Data-driven decision-making: Advanced ability to analyze data to measure success and refine strategies for improved results.
Excellent communication skills: Strong writing, presentation, and interpersonal skills, with the ability to convey complex ideas to a range of audiences.
Growth mindset: A proactive, innovative approach to marketing, with a desire to continuously learn and adapt to evolving market trends and change.
What you can expect:
Drive expansion demand strategy: Lead, develop and execute targeted cross-sell, upsell, and demand programs designed to create and grow customer expansion pipeline for upmarket segments (Commercial and Enterprise).
Strategic collaboration and partnership: Work with Sales, Customer Success, Customer Experience, Product Marketing to understand and identify core messages that address customer needs.
Identify new opportunities for targeting the customer base: You will work with marketing and revenue operations to understand contact reach, determine customer segmentations and data requirements needed for building targeted programs.
Program development and execution: Lead the creation of targeted expansion programs that address customer needs and drive growth within the customer base. You will partner with solutions marketing, product marketing and content marketing to develop the post-sales buyer journey and develop engaging content and offers to educate customers on new offerings. You will leverage marketing channels like digital, ABM, social, email, in-product messaging, events, high-value content, and community to create programs that engage and educate buyers and decision makers within the customer base.
Outbound plays: Create outbound cross-sell and upsell plays for AEs, BDRs and CSMs to drive expansion revenue growth, targeted at known, engaged customer contacts and identify new contacts in customer accounts. You will partner and align with Segment marketing and GTM leadership on the outbound strategy and activation and enablement of the field.
Own program performance and optimization: You will own and report on program performance, share learnings with key stakeholders and leverage this data to optimize or create new programs that contribute to expansion pipeline growth.
USA-based roles only: The annual base salary for this role is between $112,000 USD and $152,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.
Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.
What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
👶 Maternity and parental leave top-up programs
🏝 Generous PTO policy
💖 Four company-wide wellness days
Growth and future
📈 Company equity for all full-time employees
💸 Retirement matching program
🔑 Free 1Password account
Community
🤝 Paid volunteer days
🌎 Employee-led inclusion and belonging programs and ERGs
🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject 'AI accommodation request'. For additional information see our Candidate Privacy Notice.
About the job
Apply for this position
Sr. Expansion Marketing Manager
About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information.
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
The Revenue Marketing team is seeking a growth-oriented Sr. Expansion Marketing Manager, Upmarket to lead, develop, and execute targeted programs that drive expansion demand, pipeline growth, and revenue within the customer base. In this role, you will be responsible for designing innovative cross-sell and upsell strategies, creating engaging post-sales buyer journeys, and leveraging multiple marketing channels to deliver impactful campaigns. You will collaborate cross-functionally to align messaging with customer needs, identify new targeting opportunities, and optimize program performance. By combining creativity, strategic thinking, and data-driven insights, you will ensure that programs resonate with enterprise buyer personas and deliver measurable growth. This role offers an exciting opportunity to own and create impactful programs, enable field teams with effective outbound plays, and make a tangible contribution to expansion revenue growth in upmarket segments.
This is a remote opportunity within the US.
What we're looking for:
Experience: 8+ years of B2B demand generation, customer marketing, ABM experience or related with a preference for experience in a technology, cybersecurity or SaaS industry.
Upmarket & customer expertise: Deep understanding of commercial and enterprise buyer personas, particularly within IT, Security, or similar domains. Experience with ABM and a deep understanding of multi-threading and enterprise buying processes. Deep understanding of different customer contact types and personas.
Program development: Strong understanding and experience in B2B campaign strategy, framework, development, and execution and proven success with owning, designing and executing integrated marketing campaigns that drive pipeline and revenue growth.
Cross-functional collaboration: Experience working closely with sales, product, and marketing teams, with a demonstrated ability to communicate and influence across departments.
Data-driven decision-making: Advanced ability to analyze data to measure success and refine strategies for improved results.
Excellent communication skills: Strong writing, presentation, and interpersonal skills, with the ability to convey complex ideas to a range of audiences.
Growth mindset: A proactive, innovative approach to marketing, with a desire to continuously learn and adapt to evolving market trends and change.
What you can expect:
Drive expansion demand strategy: Lead, develop and execute targeted cross-sell, upsell, and demand programs designed to create and grow customer expansion pipeline for upmarket segments (Commercial and Enterprise).
Strategic collaboration and partnership: Work with Sales, Customer Success, Customer Experience, Product Marketing to understand and identify core messages that address customer needs.
Identify new opportunities for targeting the customer base: You will work with marketing and revenue operations to understand contact reach, determine customer segmentations and data requirements needed for building targeted programs.
Program development and execution: Lead the creation of targeted expansion programs that address customer needs and drive growth within the customer base. You will partner with solutions marketing, product marketing and content marketing to develop the post-sales buyer journey and develop engaging content and offers to educate customers on new offerings. You will leverage marketing channels like digital, ABM, social, email, in-product messaging, events, high-value content, and community to create programs that engage and educate buyers and decision makers within the customer base.
Outbound plays: Create outbound cross-sell and upsell plays for AEs, BDRs and CSMs to drive expansion revenue growth, targeted at known, engaged customer contacts and identify new contacts in customer accounts. You will partner and align with Segment marketing and GTM leadership on the outbound strategy and activation and enablement of the field.
Own program performance and optimization: You will own and report on program performance, share learnings with key stakeholders and leverage this data to optimize or create new programs that contribute to expansion pipeline growth.
USA-based roles only: The annual base salary for this role is between $112,000 USD and $152,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.
Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.
What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
👶 Maternity and parental leave top-up programs
🏝 Generous PTO policy
💖 Four company-wide wellness days
Growth and future
📈 Company equity for all full-time employees
💸 Retirement matching program
🔑 Free 1Password account
Community
🤝 Paid volunteer days
🌎 Employee-led inclusion and belonging programs and ERGs
🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject 'AI accommodation request'. For additional information see our Candidate Privacy Notice.